I’m Brendan Kane, the Founder and Managing Director of Hook Point. Since 2005, I’ve been on a mission to unravel the mystery behind generating virality for top brands, celebrities, and creators worldwide.
In 2007, I pioneered the first-ever influencer campaign on YouTube, setting the stage for groundbreaking strategies to follow. Over the years, I’ve overseen $200 million in marketing spend and have collaborated with major corporations such as MTV, Viacom, Yahoo!, Vice Magazine, Paramount Pictures, Ikea, and Skechers shoes. I’ve also built digital platforms for renowned figures like Taylor Swift, Rihanna, and Adriana Lima.
For a long time, I was the guy behind the scenes. Until in 2018, I used my own process as an experiment and ended up generating one million followers on my social media profiles within 30 days. This inspired my books which became international bestsellers, One Million Followers: How I Built a Massive Social Audience in 30 Days, Hook Point: How to Stand Out in a 3-Second World, and The Guide to Going Viral: The Art and Science of Succeeding on Social Media.
Today, I focus on empowering businesses and creators of all sizes to build quality audiences and get their message heard.
At Hook Point, my team includes some of the brightest social media strategists and creatives in the industry. We are obsessed with discovering and implementing new viral storytelling formats every single day.
Hook Point’s Viral Content Model has generated 60+ billion views and 100+ million followers for our clients and helped reverse engineer virality for some of the largest brands and celebrities in the world. Our signature content model and consistent results have established us as leaders in the industry.
My team puts meticulous research to the forefront through the nuanced analysis of hundreds of references. This allows us to implement proven performance drivers that can catapult brands and creators of all sizes into influencer status.
Get the updated edition of our go-to best-seller guides and discover the insider strategies used by the world’s most viral brands.
Your blueprint for establishing a legacy on social media
Your blueprint for establishing a legacy on social media
The ultimate guide to going viral in a micro-attention world
The international bestseller on building lasting growth on social media
Brendan Kane,
at Columbia College, 2007
Brendan Kane,
at Columbia College, 2007
Every year, I speak on stages to share what 18 years of virality research taught me and help more brands and creators take back the power over their growth.
I expose misinformation that hinders their success on social media,
I break down the psychology behind successful viral strategies, and
I teach the fundamental principles behind scaling audiences organically.
My mission is simple: To help more people get their message heard through actionable insights.
I believe results speak louder than words, but when people share their experiences, it’s a powerful reminder of the impact great strategies can make.
"Brendan is relentless in his pursuit of finding new ways to help marketers do their job better."
Latham Arneson
Former VP of digital marketing at Paramount Pictures
"Do you want to create demand for your brand or business? Brendan shares methods that work in the 24/7 ubiquitous world we live in."
Jonathan Skogmo
Founder and CEO of Jukin Media
"If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again."
Melissa Ambrosini
Bestselling author, speaker, podcaster, and entrepreneur
