Unlocking the science of going viral

Empowering leading brands, celebrities, and creators to generate virality at scale since 2005.

Attracted
60 B

Billion views

Generated
100 M

Million followers

Working from
18 +

Years of experience

About me

I’m Brendan Kane, the Founder and Managing Director of Hook Point. Since 2005, I’ve been on a mission to unravel the mystery behind generating virality for top brands, celebrities, and creators worldwide.

In 2007, I pioneered the first-ever influencer campaign on YouTube, setting the stage for groundbreaking strategies to follow. Over the years, I’ve overseen $200 million in marketing spend and have collaborated with major corporations such as MTV, Viacom, Yahoo!, Vice Magazine, Paramount Pictures, Ikea, and Skechers shoes. I’ve also built digital platforms for renowned figures like Taylor Swift, Rihanna, and Adriana Lima.

For a long time, I was the guy behind the scenes. Until in 2018, I used my own process as an experiment and ended up generating one million followers on my social media profiles within 30 days. This inspired my books which became international bestsellers, One Million Followers: How I Built a Massive Social Audience in 30 Days, Hook Point: How to Stand Out in a 3-Second World, and The Guide to Going Viral: The Art and Science of Succeeding on Social Media.

Today, I focus on empowering businesses and creators of all sizes to build quality audiences and get their message heard.

Trusted By The World’s Most Loved Brands

Meet
my team

At Hook Point, my team includes some of the brightest social media strategists and creatives in the industry. We are obsessed with discovering and implementing new viral storytelling formats every single day.

Hook Point’s Viral Content Model has generated 60+ billion views and 100+ million followers for our clients and helped reverse engineer virality for some of the largest brands and celebrities in the world. Our signature content model and consistent results have established us as leaders in the industry.

My team puts meticulous research to the forefront through the nuanced analysis of hundreds of references. This allows us to implement proven performance drivers that can catapult brands and creators of all sizes into influencer status.

Learn more about Hook Point
Picture of Brendan KanePicture of Brendan Kane
Picture of Jeff KingPicture of Jeff King
Picture of Paulo de SousaPicture of Paulo de Sousa
Picture of Dave CohenPicture of Dave Cohen
Picture of José BrízidaPicture of José Brízida
Picture of Luke EvensonPicture of Luke Evenson
Picture of Melissa HuismanPicture of Melissa Huisman
Picture of Samantha Jane BeePicture of Samantha Jane Bee
Picture of Sharon HuntPicture of Sharon Hunt
Picture of Michael GlinesPicture of Michael Glines
Picture of Austin RileyPicture of Austin Riley
Picture of Derrien KingPicture of Derrien King
Picture of Ash AbbottPicture of Ash Abbott
Picture of Ren ShelburnPicture of Ren Shelburn
Picture of Bernardo PitaPicture of Bernardo Pita
Picture of João HenriquesPicture of João Henriques
Picture of Danielle GoldenbergPicture of Danielle Goldenberg
Picture of Jasna HodzicPicture of Jasna Hodzic

Latest articles

See all articles

My Books

Get the updated edition of our go-to best-seller guides and discover the insider strategies used by the world’s most viral brands.

The Guide To Going Viral Book The Guide To Going Viral Book

The Guide To Going Viral

Your blueprint for establishing a legacy on social media

Book details
The Guide To Going Viral Book The Guide To Going Viral Book

The Guide To Going Viral

Your blueprint for establishing a legacy on social media

Book details

Other books

Hook Point Book Hook Point Book

Hook Point

The ultimate guide to going viral in a micro-attention world

Book details
One Million Followers Book One Million Followers Book

One Million Followers

The international bestseller on building lasting growth on social media

Book details

Press

podcast
Illustration of Social Media Expert REVEALS The Blueprint to Going VIRAL

Social Media Expert REVEALS The Blueprint to Going VIRAL

Listen podcast
podcast
Illustration of From 10K to 10 Million Views: Brendan Kane's Blueprint for Social Media Dominance

From 10K to 10 Million Views: Brendan Kane's Blueprint for Social Media Dominance

Listen podcast
podcast
Illustration of Guide to Going Viral on Social Media with Brendan Kane #165

Guide to Going Viral on Social Media with Brendan Kane #165

Listen podcast
podcast
Illustration of A Systematic Formula To Make Your Videos Go Viral

A Systematic Formula To Make Your Videos Go Viral

Listen podcast
podcast
Illustration of Stand Out In Sales: Branding Expert Reveals Secrets to Stand Out in Sales to Sell More

Stand Out In Sales: Branding Expert Reveals Secrets to Stand Out in Sales to Sell More

Listen podcast
article
Illustration of I Built a Social Media Following of 1 Million in 30 Days. Here's How You Can, Too.

I Built a Social Media Following of 1 Million in 30 Days. Here's How You Can, Too.

Read article
article
Illustration of Imagine A Facebook Without Facebook: How A.I. Will Soon Disrupt Social Media

Imagine A Facebook Without Facebook: How A.I. Will Soon Disrupt Social Media

Read article
podcast
Illustration of Brendan Kane On How You Can Gain 1 Million Followers

Brendan Kane On How You Can Gain 1 Million Followers

Listen podcast
video
Illustration of Social Media strategies for 2020 campaigns

Social Media strategies for 2020 campaigns

Watch video
podcast
Illustration of Brendan Kane, a business and digital growth strategist for Fortune 500 corporations, brands, and celebrities

Brendan Kane, a business and digital growth strategist for Fortune 500 corporations, brands, and celebrities

Listen podcast
article
Illustration of Personal Branding Books to Elevate Your Brand in 2020

Personal Branding Books to Elevate Your Brand in 2020

Read article
video
Illustration of One social media expert breaks down how to build a big following — fast

One social media expert breaks down how to build a big following — fast

Watch video
Brendan Kane,
at Columbia College, 2007

Brendan Kane,
at Columbia College, 2007

Brendan Kane,
at Columbia College, 2007

Book me
to speak

Every year, I speak on stages to share what 18 years of virality research taught me and help more brands and creators take back the power over their growth.

I expose misinformation that hinders their success on social media,
I break down the psychology behind successful viral strategies, and
I teach the fundamental principles behind scaling audiences organically.

My mission is simple: To help more people get their message heard through actionable insights.

What people say

I believe results speak louder than words, but when people share their experiences, it’s a powerful reminder of the impact great strategies can make.

"Brendan is relentless in his pursuit of finding new ways to help marketers do their job better."

Latham Arneson

Former VP of digital marketing at Paramount Pictures

"Do you want to create demand for your brand or business? Brendan shares methods that work in the 24/7 ubiquitous world we live in."

Jonathan Skogmo

Founder and CEO of Jukin Media

"If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again."

Melissa Ambrosini

Bestselling author, speaker, podcaster, and entrepreneur

Let’s transform your content

Learn how to generate virality on demand armed with actionable research and proven, personalized strategies.