Brendan Kane is the founder & managing director of Hook Point.

Since 2005, I have helped the largest brands and celebrities in the world to reverse engineer how to make content go viral.

  • Developed the first ever influencer campaign on YouTube in 2007
  • Oversaw $200 million in marketing spend
  • Worked with major corporations MTV, Viacom, Vice Magazine, Paramount Pictures, IKEA and Sketchers shoes on their digital strategy
  • Generated $1 billion in revenue
  • Worked with celebrities Taylor Swift, Rihanna and Adriana Lima on their digital strategy
  • Generated over a million followers on my personal Facebook and Instagram account as an experiment
  • Authored best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World