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Too old for TikTok?

BY BRENDAN KANE

Too old for TikTok?

Justin Bieber is almost 30. Let that sink in for a minute. The baby-faced teen idol synonymous with youth culture and social media trends has settled down and set aside (mostly) his wild child ways. When Bieber ...

Do you have a weird sense of humor?

BY BRENDAN KANE

Do you have a weird sense of humor?

It’s obvious that comedy is a great engine for driving viral content, but not all content is equa...

Can you wear a tuxedo to a baseball game?

BY BRENDAN KANE

Can you wear a tuxedo to a baseball game?

Do you remember seeing your Kindergarten teacher outside the classroom for the first time? It daw...

BY BRENDAN KANE

Avatar is a movie, not a marketing tool

When you imagine your ideal customer, you probably have a list of attributes that form an avatar....

How to talk to real people

BY BRENDAN KANE

How to talk to real people

GenZ doesn’t use Google anymore. From instructional videos to product recommendations to virtual ...

We know how to speak to 95% of your audience

BY BRENDAN KANE

We know how to speak to 95% of your audience

Osmosis is the process of absorption; a usually effortless and often unconscious assimilation. An...

10,000 hour rule debunked

BY BRENDAN KANE

10,000 hour rule debunked

144M followers and 11B likes. A television show, podcast, book and a signature perfume. Oh yeah, ...

Seasons greetings! Too soon?

BY BRENDAN KANE

Seasons greetings! Too soon?

It’s impossible to forget Mother’s Day, Memorial Day, Father’s Day, the 4th of July, Labor Day, e...

Lessons in storytelling

BY BRENDAN KANE

Lessons in storytelling

Once upon a time there were three bears, and one day, after they had made porridge for their brea...

“It’s Corn! A big lump with knobs” 🌽

BY BRENDAN KANE

“It’s Corn! A big lump with knobs” 🌽

Hey, The question we hear the most at Hook Point is, “I get what you’re saying about growing m...

BeReal and don’t be cringe

BY BRENDAN KANE

BeReal and don’t be cringe

However, companies that allow us behind the scenes to watch their manufacturing process, logistic...

How to be a professional normal person

BY BRENDAN KANE

How to be a professional normal person

If you’re ever in London and craving great Indian food, you’re in the right city. Among the thous...

Finding pain points is a pain in the…

BY BRENDAN KANE

Finding pain points is a pain in the…

Wouldn’t it be so easy if customers just told us what their pain points were? Like if they could ...

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1956 paper published by cognitive psychologist George A. Miller

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ABC of marketing

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How To Grow Your Brand On Social Media

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start TikToking

Strategy + Implementation = Viral Success

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Talk about the benefits

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