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The science of human behavior

The science of human behavior

What causes us to do the things that we do? BJ Fogg, founder of Behavior Design Lab at Stanford University, came up with a simple equation to explain human behavior — B=MAP, or Behavior equals Motivation, Abilit...

Artists vs. Designers

Artists vs. Designers

When I’m working with companies, I’m often asked if they should hire a designer or an artist. I t...

Cognitive biases

Cognitive biases

When I’m working with companies, I’m often asked if they should hire a designer or an artist. I t...

You can do the selling…

You can do the selling…

The first time I heard the name Ron Popeil was in an interview with Conan O’Brien from 1994 that ...

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