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How long should your videos be?

BY BRENDAN KANE

How long should your videos be?

Clients will often ask me how long their videos should be, as if there’s this one perfect video length out there that will help their videos reach a wider audience. Unfortunately, this is one of the most common myt...

How one YouTuber proved social media is more than just luck

BY BRENDAN KANE

How one YouTuber proved social media is more than just luck

Is success on social media purely based on luck? That’s the question famous YouTuber Ludwig se...

Want to hear a terrible story?

BY BRENDAN KANE

Want to hear a terrible story?

Let’s talk about an interesting point that often gets overlooked by all kinds of businesses, both...

Quality over quantity

BY BRENDAN KANE

Quality over quantity

You’re posting 4 times a week, just like the “experts” told you that you should. But your posts a...

Killing it on TikTok?

BY BRENDAN KANE

Killing it on TikTok?

TikTok is not only one of the fastest growing social media networks, but one of the fastest growi...

Just another motivational video? Not really.

BY BRENDAN KANE

Just another motivational video? Not really.

When it comes to content, you have approximately three seconds to grab a viewer’s attention. But ...

No magic formula

BY BRENDAN KANE

No magic formula

I’m going to let you in on a little secret… there’s no secret hack to social media growth. Rea...

What makes the best creatives tick

BY BRENDAN KANE

What makes the best creatives tick

Let’s be honest: making content is hard work. Growing a channel takes a lot of time and effort, b...

Watchfinder viral video breakdown

BY BRENDAN KANE

Watchfinder viral video breakdown

Watchfinder, a YouTube channel that makes content about wristwatches, recently did a great analys...

Virality isn’t random…if you’re engineering it.

BY BRENDAN KANE

Virality isn’t random…if you’re engineering it.

Is there really a formula for going viral? This video (https://www.youtube.com/watch?v=WYXEJ7r...

Hack your audience’s short term memory

BY BRENDAN KANE

Hack your audience’s short term memory

How good is your short-term memory? Probably not as good as you think. Don’t worry, it’s not y...

Talent isn’t enough

BY BRENDAN KANE

Talent isn’t enough

Who’s the most talented musician out there? Paul McCartney? Beyoncé? Lizzo? How about Dimash Kuda...

BY BRENDAN KANE

Why brands suck at social

Do you know your brand? Often, I’ll hear about companies pushing back against a certain direct...

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“It slices and it dices”

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“The biggest fishing invention since the hook”

1956 paper published by cognitive psychologist George A. Miller

7 different pieces of information

ABC of marketing

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Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

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Hook Point: How to Stand Out in a 3-Second World

How To Grow Your Brand On Social Media

Humor is subjective.

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Know when to call for action.

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McDonald’s McRib

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One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

Paid 'Professional' Rappers To Rap on My Beat

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