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Finding pain points is a pain in the…

BY BRENDAN KANE

Finding pain points is a pain in the…

Wouldn’t it be so easy if customers just told us what their pain points were? Like if they could fill out a mini-history of their wants and needs so we could deliver a customized product or service guaranteed to ma...

Level up your storytelling skills

BY BRENDAN KANE

Level up your storytelling skills

Everybody roots for the underdog, right? We’re trained to take the side of the little guy and use...

Unlearn bad ideas that hold you back

BY BRENDAN KANE

Unlearn bad ideas that hold you back

Unlearn. The dictionary defines it as ”putting out of one’s knowledge or memory; undoing the effe...

they uh…sold a bunch of Vans??

BY BRENDAN KANE

they uh…sold a bunch of Vans??

Recently, we were trying to come up with new content formats. As part of our strategy, we began d...

Don’t worry about skincare when you don’t have a skeleton

BY BRENDAN KANE

Don’t worry about skincare when you don’t have a skeleton

Sometimes, a client will come work with us looking for some quick bullet points of simple, easy t...

The importance of being honest with yourself

BY BRENDAN KANE

The importance of being honest with yourself

When clients ask us how they can go viral on social media, we like to ask if they’ve had any othe...

Making content like LeBron!

BY BRENDAN KANE

Making content like LeBron!

When clients work with us and mention they want to increase their social media following, we ofte...

Don’t reinvent the wheel

BY BRENDAN KANE

Don’t reinvent the wheel

Occasionally, when forming a content strategy for a client, we’ll hear the question: “Why should ...

The Zeigarnik Effect explained

BY BRENDAN KANE

The Zeigarnik Effect explained

Have you ever wondered why so many TV shows end in cliffhangers? Or why you do better on tests in...

How long should your videos be?

BY BRENDAN KANE

How long should your videos be?

Clients will often ask me how long their videos should be, as if there’s this one perfect video l...

Go ahead. Make that mediocre content!

BY BRENDAN KANE

Go ahead. Make that mediocre content!

Want to make viral content? All it takes is one little trick. Ready?! You have to try to make ...

Give them what they want

BY BRENDAN KANE

Give them what they want

When you’re promoting your new product, it’s easy to forget that your target customer isn’t an ex...

How one YouTuber proved social media is more than just luck

BY BRENDAN KANE

How one YouTuber proved social media is more than just luck

Is success on social media purely based on luck? That’s the question famous YouTuber Ludwig se...

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“It slices and it dices”

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1956 paper published by cognitive psychologist George A. Miller

7 different pieces of information

ABC of marketing

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adaptive cruise control

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as precisely as possible

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Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

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Communication is math

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Do A Lot Of Drafts

does this work optimally?

doesn’t fit their brand

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European CHampionship

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Facebook Ad Library

far easier time remembering an incomplete task than one that’s completed.

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Good comedy feels effortless

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Hook Point: How to Stand Out in a 3-Second World

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

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Know when to call for action.

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No magic formula

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One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

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Paid 'Professional' Rappers To Rap on My Beat

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Primitive Unique Tool

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Salesman of the Century

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short-term memory

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social advertising

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Talent isn’t enough

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Zeigarnik Effect

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