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Baby Shark is killing it!

BY BRENDAN KANE

Baby Shark is killing it!

Let’s talk about YouTube. About one-third of all the people using the internet are on YouTube right now. With a user base of 2 billion+ people, YouTube averages 34 billion monthly visits. We’re not talking ab...

Little lessons in logic

BY BRENDAN KANE

Little lessons in logic

We don’t always think as well as we think we do. We like to think of ourselves as rational, op...

Big mistake. Big…mistake.

BY BRENDAN KANE

Big mistake. Big…mistake.

Sir Alexander Fleming was searching for a “wonder drug” that would cure diseases. After repeated ...

Have you ever seen a microwave commercial?

BY BRENDAN KANE

Have you ever seen a microwave commercial?

Recently, this TikTok video went viral with 6.4 million views: When you suddenly realize you've n...

Say what you mean and mean what you say

BY BRENDAN KANE

Say what you mean and mean what you say

Sometimes we default to our factory settings when choosing our words. We fall back on a familiar ...

Too much information–a fatal content pitfall ☠️

BY BRENDAN KANE

Too much information–a fatal content pitfall ☠️

A running joke on the TV show Schitt's Creek is the massive, multi-page menu at Café Tropical. ...

Would you eat a black bean brownie? 🫘

BY BRENDAN KANE

Would you eat a black bean brownie? 🫘

Nobody wants to eat a black bean brownie. You might fool yourself into believing it’s just as ...

Too old for TikTok?

BY BRENDAN KANE

Too old for TikTok?

Justin Bieber is almost 30. Let that sink in for a minute. The baby-faced teen idol synonymous...

Do you have a weird sense of humor?

BY BRENDAN KANE

Do you have a weird sense of humor?

It’s obvious that comedy is a great engine for driving viral content, but not all content is equa...

Can you wear a tuxedo to a baseball game?

BY BRENDAN KANE

Can you wear a tuxedo to a baseball game?

Do you remember seeing your Kindergarten teacher outside the classroom for the first time? It daw...

BY BRENDAN KANE

Avatar is a movie, not a marketing tool

When you imagine your ideal customer, you probably have a list of attributes that form an avatar....

How to talk to real people

BY BRENDAN KANE

How to talk to real people

GenZ doesn’t use Google anymore. From instructional videos to product recommendations to virtual ...

We know how to speak to 95% of your audience

BY BRENDAN KANE

We know how to speak to 95% of your audience

Osmosis is the process of absorption; a usually effortless and often unconscious assimilation. An...

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“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

7 different pieces of information

abandoned Google for TikTok and Instagram search.

ABC of marketing

absurdity as a performance driver

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ancient advertising practices

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Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

Behavior equals Motivation

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Bluma Zeigarnik

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Charli D'Amelio

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Communication is math

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deliver an experience

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digital advertising

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Dimash Kudaibergen

Do A Lot Of Drafts

does this work optimally?

doesn’t fit their brand

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European CHampionship

experience-based format

Facebook Ad Library

factory settings

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far easier time remembering an incomplete task than one that’s completed.

fictional company

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Generations Y and Z

Good comedy feels effortless

graphic designer

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How To Grow Your Brand On Social Media

Humor is subjective.

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Just slightly ahead of our time.

Know when to call for action.

language of social media

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maximize the impact

McDonald’s McRib

mediocre content

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mission and plan

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No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

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Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

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science of human behavior

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short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

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St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

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There is no shortcut

thirty-second video

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TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

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