What causes us to do the things that we do? BJ Fogg, founder of Behavior Design Lab at Stanford University, came up with a simple equation to explain human behavior — B=MAP, or Behavior equals Motivation, Abilit...
This week, I want to take you all the way back to the early 2000’s to talk about the launch of on...
One of the biggest mistakes I see is companies that don’t test. Sometimes companies will ask us w...
I’ve talked a lot about how strong Hook Points can help your brand grow and connect with the larg...
When I’m working with companies, I’m often asked if they should hire a designer or an artist. I t...
Have you ever wondered why so many TV shows end in cliffhangers? Or why you do better on tests in...
Every so often, a company will come to me confused as to what they’re doing wrong. They’ve put ou...
What’s the difference between a $40 logo and a $500 logo? I recently came across a video from ...
What makes some content go viral and other content completely flop? It’s a great question, and...
To be honest with you, I know nothing about blenders. I know they're an essential part of every k...
When I’m working with companies, I’m often asked if they should hire a designer or an artist. I t...
One of the most common mistakes I see entrepreneurs make is misunderstanding what it is that they...
The first time I heard the name Ron Popeil was in an interview with Conan O’Brien from 1994 that ...
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