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Why brands suck at social

Why brands suck at social

Do you know your brand? Often, I’ll hear about companies pushing back against a certain direction for their social media, claiming that it “doesn’t fit their brand.” And while I can understand the impulse, that ...

What makes good content?

What makes good content?

For this week’s newsletter, I want to talk about what makes this video (https://www.youtube.com/w...

It’s time to get weird

It’s time to get weird

It’s time to face facts — traditional marketing just isn’t going to cut the mustard anymore. I...

Artists vs. Designers

Artists vs. Designers

When I’m working with companies, I’m often asked if they should hire a designer or an artist. I t...

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