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Finding pain points is a pain in the…

Finding pain points is a pain in the…

Wouldn’t it be so easy if customers just told us what their pain points were? Like if they could fill out a mini-history of their wants and needs so we could deliver a customized product or service guaranteed to ma...

Don’t reinvent the wheel

Don’t reinvent the wheel

Occasionally, when forming a content strategy for a client, we’ll hear the question: “Why should ...

Give them what they want

Give them what they want

When you’re promoting your new product, it’s easy to forget that your target customer isn’t an ex...

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