Do you know your brand? Often, I’ll hear about companies pushing back against a certain direction for their social media, claiming that it “doesn’t fit their brand.” And while I can understand the impulse, that ...
What are your products’ Hook Points? I’ll tell you what they aren’t — descriptions of your produc...
For this week’s newsletter, I want to talk about what makes this video (https://www.youtube.com/w...
There’s great content, and then there’s GREAT content, such as this video from Primitive Unique T...
Just 24 hours after the Jacksonville Jaguars announced they had signed Tim Tebow to a one-year de...
It’s time to face facts — traditional marketing just isn’t going to cut the mustard anymore. I...
It’s happened to all of us – we post a piece of content, and within the first hour, it gets a bun...
What causes us to do the things that we do? BJ Fogg, founder of Behavior Design Lab at Stanfor...
This week, I want to take you all the way back to the early 2000’s to talk about the launch of on...
One of the biggest mistakes I see is companies that don’t test. Sometimes companies will ask us w...
I’ve talked a lot about how strong Hook Points can help your brand grow and connect with the larg...
When I’m working with companies, I’m often asked if they should hire a designer or an artist. I t...
Have you ever wondered why so many TV shows end in cliffhangers? Or why you do better on tests in...
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