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10,000 hour rule debunked

BY BRENDAN KANE

10,000 hour rule debunked

144M followers and 11B likes. A television show, podcast, book and a signature perfume. Oh yeah, and she’s 18 years old. Doesn’t seem fair, but Charli D'Amelio is considered TikTok’s biggest star. Her Wikipedia pag...

Seasons greetings! Too soon?

BY BRENDAN KANE

Seasons greetings! Too soon?

It’s impossible to forget Mother’s Day, Memorial Day, Father’s Day, the 4th of July, Labor Day, e...

Lessons in storytelling

BY BRENDAN KANE

Lessons in storytelling

Once upon a time there were three bears, and one day, after they had made porridge for their brea...

“It’s Corn! A big lump with knobs” 🌽

BY BRENDAN KANE

“It’s Corn! A big lump with knobs” 🌽

Hey, The question we hear the most at Hook Point is, “I get what you’re saying about growing m...

BeReal and don’t be cringe

BY BRENDAN KANE

BeReal and don’t be cringe

However, companies that allow us behind the scenes to watch their manufacturing process, logistic...

How to be a professional normal person

BY BRENDAN KANE

How to be a professional normal person

If you’re ever in London and craving great Indian food, you’re in the right city. Among the thous...

Finding pain points is a pain in the…

BY BRENDAN KANE

Finding pain points is a pain in the…

Wouldn’t it be so easy if customers just told us what their pain points were? Like if they could ...

Level up your storytelling skills

BY BRENDAN KANE

Level up your storytelling skills

Everybody roots for the underdog, right? We’re trained to take the side of the little guy and use...

Unlearn bad ideas that hold you back

BY BRENDAN KANE

Unlearn bad ideas that hold you back

Unlearn. The dictionary defines it as ”putting out of one’s knowledge or memory; undoing the effe...

they uh…sold a bunch of Vans??

BY BRENDAN KANE

they uh…sold a bunch of Vans??

Recently, we were trying to come up with new content formats. As part of our strategy, we began d...

Don’t worry about skincare when you don’t have a skeleton

BY BRENDAN KANE

Don’t worry about skincare when you don’t have a skeleton

Sometimes, a client will come work with us looking for some quick bullet points of simple, easy t...

The importance of being honest with yourself

BY BRENDAN KANE

The importance of being honest with yourself

When clients ask us how they can go viral on social media, we like to ask if they’ve had any othe...

Don’t be original, be great!

BY BRENDAN KANE

Don’t be original, be great!

An important part of our process for coming up with new content ideas is the research phase. We l...

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Strategy Sessions With Brendan Kane

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“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

1956 paper published by cognitive psychologist George A. Miller

7 different pieces of information

ABC of marketing

absurdity as a performance driver

adaptive cruise control

advertising content

ancient advertising practices

as precisely as possible

attention-grabbers

audience growth

balances authenticity and directness

Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

Behavior equals Motivation

behind the curtain

Bluma Zeigarnik

business innovation

business strategy

capitalize on all that growth

cautionary tale

Charli D'Amelio

Cognitive biases

Colin and Samir

Communication is math

competitive analysis

competitors’ product

complicated questions

Conan O’Brien

concentrated talent

confusion directly

content creation

content creator

content creators

content for moms

content ideation

content strategy

conversion rate

Create your offer

creative process

Creativity is subjective

Cristiano Ronaldo

cryptocurrencies

cyclical repetition

David and Goliath

decentralized currency

deliver an experience

descriptions of your product

digital advertising

digital business

digital marketing

digital platforms

digital strategy

Dimash Kudaibergen

Do A Lot Of Drafts

does this work optimally?

doesn’t fit their brand

Dollar Shave Club

Drummond Street

effective content creators

emotional hook point

entitled little girl

European CHampionship

experience-based format

Facebook Ad Library

far easier time remembering an incomplete task than one that’s completed.

fictional company

financial struggle

first time author

Good comedy feels effortless

graphic designer

Hook Point: How to Stand Out in a 3-Second World

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

instant success

Internet crack up

Jacksonville Jaguars

James Bond film

Know when to call for action.

language of social media

layers and variations

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

mediocre content

mental shortcuts

million views on YouTube

mission and plan

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Play To Your Strengths

Pocket Fisherman

popular channels

potential pain point

predictable engine to drive sales

predictive viral content model

present your content

Primitive Unique Tool

problem solvers

Process Communication Model

product development

professional content-consumers

professional content-producers

professional regular people

proven track record

put in the work

Quality and consistency

Quality over quantity

quarterly marketing

Quiznos Sponge Monkeys

reaching customers

Read It Out Loud

reative and be original

reversal of fortune

Salesman of the Century

science of human behavior

scientific approach

seasoned veteran of the publishing industry

Seasons greetings!

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

social advertising

social marketing

social media content

social networks

social platforms

specific expertise

St. Patrick’s Day

Strategy + Implementation = Viral Success

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

TikTok lawyer Erika Kullberg

title this piece

too big to fail

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

what the customer wants

world’s largest

YouTuber Mark Rober

Zeigarnik Effect

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