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A Content Strategy That Even I Didn’t Think Would Work

I want to tell you about something my team and I did, with results that took me by complete surprise.

We spend hours every single week studying content from across the web. We find tactics and strategies that work for others, and we adapt them into something original that will work for us. That’s become a very normal process to us.

Recently, we decided to try something that all indications pointed to as an idea that wouldn’t work. And, we did it anyway.

Check out this video where I share what happened, and the important lesson we learned from it.