I wish I could connect with you

You and I may not always see eye to eye.

However, I’m sure you have plenty of people in your life who you DO see eye to eye with and who you love sharing yourself with.

Ever wonder why that’s the case?

The obvious answer is that some people just have different personalities, and some people just don’t get along with each other. But that’s the boring answer, and I’m not here trying to bore you!

Believe it or not, there’s actually well-researched math and psychology behind connections between people, both in intimate situations and at scale.

This research indicates to us that for an overwhelming majority of the population, the reason we aren’t able to connect on a deep level with everyone is, at its core, the fact that we speak as if we’re speaking to ourselves!

This leads us to exclude a majority of the population when our intention is to connect.

At worst? We’re losing over 90% of the population. At best, about 70%.

The model used to describe and understand these communication types is called the Process Communication Model, and is also the tool that my team and I use in our communications and marketing to make sure we’re able to speak to as many of you as possible.

Without going into too much detail here, think about this: by better understanding communication, you could better understand your partner’s needs. You could better understand your customer. You could connect with large audiences that need to hear your message.

Communication is math. And if that sounds crazy to you, that’s because it is…in the best way possible!

If you’d like to learn a bit more about PCM, please feel free to check out this link!

Jeff King – Interview by Brendan Kane

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