No magic formula

I’m going to let you in on a little secret… there’s no secret hack to social media growth.

Really? Yes, really. There’s no magic hashtag, no precise number of posts you have to do a day, no special time of day to post, or anything like that. Building up a social media channel — no matter the platform — takes work. And if you’re not willing to put in the work, you’re not going to get the results you want. It’s as simple as that.

Think of it this way. Let’s say you made a New Year’s Resolution to get six-pack abs. You hire a personal trainer, and that trainer is going to outline a plan for you, give you a workout routine and a diet to maintain — but you still have to do the work. There is no shortcut when it comes to your physique, and there’s no shortcut for content, either. Sometimes, clients are shocked to learn that they’ll need to spend 20, 30, or even 40 hours a week on content… but that’s just what it takes if you want to see real growth at scale. What we provide is a process to help you achieve your goals, just like a personal trainer does. And when you understand the process and start to implement it, you’ll see that although it’s not easy, it works.

Now, I know some of you might be thinking of some people who can go viral with barely any effort. And it’s true — some people are just lucky when it comes to content. Some people can eat junk food all day, never hit the gym, and still have six-pack abs, too. If you’re one of those people, great! It must be nice to have won the social media and genetic lottery. But for the rest of us, the only way to achieve our goal is to put it in the work. So if just relying on luck so far hasn’t gotten you the results you want… you might want to try out a process, instead.


Feel like there’s just one thing that’s holding you back from success? This may be the right fit for you…Register for my master class here.

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