Blog

BY BRENDAN KANE

“We spent $20,000 on branding and it got us nowhere”

Good branding should always “disappear.” Yes, I said it. You probably think I’m losing it. So let me explain! Let’s start with some context. Branding has a clear role for many businesses. When used properly, ...

I wish I could connect with you

BY BRENDAN KANE

I wish I could connect with you

You and I may not always see eye to eye. However, I’m sure you have plenty of people in your l...

BY BRENDAN KANE

The hidden keys to surviving scale

There are a lot of things that can hurt your business or brand. Most people know the obvious -...

BY BRENDAN KANE

Money is not the key to growth.

Almost everyone that I’ve worked with is experiencing this, or has experienced it at some point. ...

The 4 things I tell every client that never fail

BY BRENDAN KANE

The 4 things I tell every client that never fail

There’s a secret to success on digital platforms that can apply to just about anybody. I’ve se...

BY BRENDAN KANE

Your industry isn’t boring. It just needs a hook point

What I’m about to say may come as a surprise to a lot of people. There is no such thing as a b...

Ditch the plan

BY BRENDAN KANE

Ditch the plan

I know it feels good to have everything lined up, and to have a clear plan to work from. It mean...

How I generated ONE sale

BY BRENDAN KANE

How I generated ONE sale

I think we should step back for a second and talk about the basics. After all the content you’...

Your data isn’t compromised. It’s just lonely.

BY BRENDAN KANE

Your data isn’t compromised. It’s just lonely.

How would you feel if you hired someone to do a job every week, but after a few weeks they starte...

Money is not the key to growth.

BY BRENDAN KANE

Money is not the key to growth.

This keeps coming up. Almost everyone that I’ve worked with is experiencing this, or has exper...

The never-ending question of quality vs quantity.

BY BRENDAN KANE

The never-ending question of quality vs quantity.

I know it feels good to have everything lined up, and to have a clear plan to work from. It mean...

BY BRENDAN KANE

What I would love to tell you about social ads

Would you like to know one of the most common issues I see occur with advertising on social platf...

Would you give away a Tesla?

BY BRENDAN KANE

Would you give away a Tesla?

I’m giving you a Tesla. While you may not believe it, those are the words of YouTuber David Dobr...

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

75% of the population

75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

ABC of marketing

absurdity as a performance driver

adaptive cruise control

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art and science of making people care

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Barbie and Oppenheimer

Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

Behavior equals Motivation

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Bluma Zeigarnik

business innovation

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capitalize on all that growth

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Challenging the audience's expectations

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Cognitive biases

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Communication is math

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Connection + value = caring.

content creation

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Create a storyline

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Create your offer

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deliver an experience

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Dimash Kudaibergen

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Do A Lot Of Drafts

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Emphasize emotions

entitled little girl

European CHampionship

excel in social media

experience-based format

Facebook Ad Library

factory settings

faded descriptions

far easier time remembering an incomplete task than one that’s completed.

fictional company

figure out ‘what’ you want to say

financial struggle

first time author

free-throw line

From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

grocery shopping

Guardians of the Galaxy

harnessing human potential

Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

Jacksonville Jaguars

James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

Pocket Fisherman

popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

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Primitive Unique Tool

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Process Communication Model

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professional content-consumers

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provide your viewers with a clear 'why'

put in the work

Quality and consistency

Quality over quantity

quarterly marketing

Quiznos Sponge Monkeys

reach audiences

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Read It Out Loud

real goal is attention

reative and be original

research and strategy

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Salesman of the Century

science of human behavior

scientific approach

seasoned veteran of the publishing industry

Seasons greetings!

secret shortcut

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

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social media content

social media goals

social media is all about two-way communication

Social Media Marketing Trends

social media strategy

social networks

social platforms

Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect

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HOOK POINT MASTERCLASS

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