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The Truth About Content…

BY BRENDAN KANE

The Truth About Content…

The truth is, you probably already understand the concept I’m covering with this email. You experience it every day of your life. It’s everywhere around you: your kitchen, your bathroom, your phone and TV...even...

The Truth About Most Digital Strategies Online…

BY BRENDAN KANE

The Truth About Most Digital Strategies Online…

99.9% of the advice and tips that you’ll find when it comes to digital content and social media s...

To Break The Rules, You Have To Do This

BY BRENDAN KANE

To Break The Rules, You Have To Do This

“We can’t break the rules if we don’t understand them.” This was something I recently said to ...

The Best Content Hack I’ve Found

BY BRENDAN KANE

The Best Content Hack I’ve Found

A lot of creators and influencers have gained huge audiences by creating the content they want to...

The Mistake Of Telling Your Story

BY BRENDAN KANE

The Mistake Of Telling Your Story

I want to share with you an insight that I’ve learned from working with a lot of clients. It’s wh...

The Zero Budget Playbook

BY BRENDAN KANE

The Zero Budget Playbook

A lot has changed in the past week. I know that many of you might be thinking about what you can ...

What Everybody Wants Are Followers, What Everybody Needs….

BY BRENDAN KANE

What Everybody Wants Are Followers, What Everybody Needs….

You want followers. Followers are important. But, the bottom line is, content is everything...

How To Choose A Digital Platform For Your Success

BY BRENDAN KANE

How To Choose A Digital Platform For Your Success

People constantly ask me what digital platforms they should choose to achieve the success they wa...

Making Things Go Viral Is Not Rocket Science

BY BRENDAN KANE

Making Things Go Viral Is Not Rocket Science

Maybe you’re just getting started with content, or maybe you are looking for a new direction with...

There’s Something Wrong With What You Posted

BY BRENDAN KANE

There’s Something Wrong With What You Posted

If you’ve ever posted a piece of content that tanked on social networks, and tried to search up t...

Sometimes The Biggest Difference Comes From The Smallest Detail

BY BRENDAN KANE

Sometimes The Biggest Difference Comes From The Smallest Detail

If the right answer was always at your fingertips, making creative decisions would always be easy...

A Content Strategy That Even I Didn’t Think Would Work

BY BRENDAN KANE

A Content Strategy That Even I Didn’t Think Would Work

I want to tell you about something my team and I did, with results that took me by complete surpr...

The Secret Tool To Check Out Your Competition

BY BRENDAN KANE

The Secret Tool To Check Out Your Competition

When I first came across this powerful tool, I was very excited. And, if you haven’t heard of it,...

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

75% of the population

75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

ABC of marketing

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adaptive cruise control

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Be passionate about what you’re selling.

beat the algorithm

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Behavior equals Motivation

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Challenging the audience's expectations

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Communication is math

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Conan O’Brien

concentrated talent

confirmation bias

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Connection + value = caring.

content creation

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Create a storyline

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distinct content nuances

Do A Lot Of Drafts

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Eliciting an emotional response

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Emotional resonance

Emphasize emotions

entitled little girl

European CHampionship

excel in social media

experience-based format

Facebook Ad Library

factory settings

faded descriptions

far easier time remembering an incomplete task than one that’s completed.

fictional company

figure out ‘what’ you want to say

financial struggle

first time author

free-throw line

From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

grocery shopping

Guardians of the Galaxy

harnessing human potential

Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

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James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

Pocket Fisherman

popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

predictive viral content model

present your content

Primitive Unique Tool

problem solvers

Process Communication Model

product development

professional content-consumers

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professional regular people

proven track record

provide your viewers with a clear 'why'

put in the work

Quality and consistency

Quality over quantity

quarterly marketing

Quiznos Sponge Monkeys

reach audiences

reaching customers

Read It Out Loud

real goal is attention

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research and strategy

reversal of fortune

Salesman of the Century

science of human behavior

scientific approach

seasoned veteran of the publishing industry

Seasons greetings!

secret shortcut

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

social marketing

social media content

social media goals

social media is all about two-way communication

Social Media Marketing Trends

social media strategy

social networks

social platforms

Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

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