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The Truth About Content…

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The Truth About Content…

The truth is, you probably already understand the concept I’m covering with this email. You experience it every day of your life. It’s everywhere around you: your kitchen, your bathroom, your phone and TV...even...

The Truth About Most Digital Strategies Online…

By

The Truth About Most Digital Strategies Online…

99.9% of the advice and tips that you’ll find when it comes to digital content and social media strategies are getting it wrong. Think that’s crazy? Hear me out. How many times have you seen “gurus” telling y...

The Mistake Of Telling Your Story

By BRENDAN KANE

The Mistake Of Telling Your Story

I want to share with you an insight that I’ve learned from working with a lot of clients. It’s what I’d like to call a “creative assumption,” which is essentially a part of the creative process that most creators o...

How To Choose A Digital Platform For Your Success

By BRENDAN KANE

How To Choose A Digital Platform For Your Success

People constantly ask me what digital platforms they should choose to achieve the success they want to have. It’s an important question. A lot of strategists say that you need to be on every platform. I dis...

Making Things Go Viral Is Not Rocket Science

By BRENDAN KANE

Making Things Go Viral Is Not Rocket Science

Maybe you’re just getting started with content, or maybe you are looking for a new direction with the videos you’re making. Chances are, you’re going to run into a situation where you don’t know how to start or wha...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

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75% of the population comprises people who value facts

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Do A Lot Of Drafts

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Emphasize emotions

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European CHampionship

excel in social media

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factory settings

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

financial struggle

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free-throw line

From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

grocery shopping

Guardians of the Galaxy

harnessing human potential

Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

Jacksonville Jaguars

James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

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maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

Pocket Fisherman

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Quiznos Sponge Monkeys

reach audiences

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Read It Out Loud

real goal is attention

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Seasons greetings!

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sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

social marketing

social media content

social media goals

social media is all about two-way communication

Social Media Marketing Trends

social media strategy

social networks

social platforms

Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect