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Understanding Algorithms And Content

Understanding Algorithms And Content

A lot of people misunderstand algorithms, and the role they play. Algorithms exist to do one thing, and that’s to give people the content they’re most likely to engage with to keep them on a platform. If you go to ...

How I Use One Of The Most Powerful Research Tools

How I Use One Of The Most Powerful Research Tools

One of the greatest misconceptions about the Facebook ad platform is that people only see it as an ad platform. Yes, it’s an ad platform. But, it’s also one of the most powerful research tools available today. I ta...

It’s Not A Headline, It’s A Hook Point

It’s Not A Headline, It’s A Hook Point

The world is a busy place with millions of people and brands competing for attention on digital platforms. If you want to succeed and see results, you need to hook people in with your content and message. It’s w...

What I Shared About Content With Influencers

What I Shared About Content With Influencers

I recently shared insight about content and audience growth with a great group of influencers. Each had large offline audiences and small to mid-sized online audiences. I provided strategy and the key tactics I've ...

Creating Content For An Important Cause

Creating Content For An Important Cause

Do you have a cause that you care deeply about? Are you extremely passionate about your brand and/or business? Your answer might be a resounding “YES.” Sometimes, a passion for a project can blind us to many of ...

Strategy Sessions With Brendan Kane

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