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The Hook Point that made the iPod

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The Hook Point that made the iPod

This week, I want to take you all the way back to the early 2000’s to talk about the launch of one of Apple’s biggest products. No, not the iPhone – before that. That’s right – I want to talk about the iPod. ...

What a discomfortable idea

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What a discomfortable idea

Where do you think good ideas come from? Everybody wants to come up with a brilliant idea that will grow their business, but a lot of people have a huge misconception about how finding that next great idea actua...

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Your industry isn’t boring. It just needs a hook point

What I’m about to say may come as a surprise to a lot of people. There is no such thing as a boring industry. And, there is no industry that is too boring to succeed on digital platforms. Don’t get me wron...

Strategy Sessions With Brendan Kane

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“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

1956 paper published by cognitive psychologist George A. Miller

7 different pieces of information

ABC of marketing

absurdity as a performance driver

adaptive cruise control

advertising content

ancient advertising practices

as precisely as possible

audience growth

Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

Behavior equals Motivation

behind the curtain

Bluma Zeigarnik

business innovation

business strategy

capitalize on all that growth

cautionary tale

Cognitive biases

Colin and Samir

Communication is math

competitive analysis

competitors’ product

complicated questions

Conan O’Brien

concentrated talent

confusion directly

content creation

content creator

content creators

content for moms

content strategy

conversion rate

Create your offer

creative process

Creativity is subjective

Cristiano Ronaldo

cryptocurrencies

David and Goliath

decentralized currency

deliver an experience

descriptions of your product

digital advertising

digital business

digital marketing

digital platforms

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Dimash Kudaibergen

Do A Lot Of Drafts

does this work optimally?

doesn’t fit their brand

Dollar Shave Club

effective content creators

emotional hook point

European CHampionship

experience-based format

Facebook Ad Library

far easier time remembering an incomplete task than one that’s completed.

fictional company

financial struggle

first time author

Good comedy feels effortless

graphic designer

Hook Point: How to Stand Out in a 3-Second World

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

instant success

Internet crack up

Jacksonville Jaguars

Know when to call for action.

language of social media

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

mediocre content

mental shortcuts

mission and plan

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Play To Your Strengths

Pocket Fisherman

popular channels

potential pain point

predictable engine to drive sales

present your content

Primitive Unique Tool

problem solvers

Process Communication Model

product development

proven track record

put in the work

Quality and consistency

Quality over quantity

quarterly marketing

Quiznos Sponge Monkeys

reaching customers

Read It Out Loud

reversal of fortune

Salesman of the Century

science of human behavior

scientific approach

seasoned veteran of the publishing industry

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

social advertising

social marketing

social media content

social networks

social platforms

specific expertise

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

title this piece

too big to fail

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

versus what they actually need

viral successes

what the customer wants

world’s largest

YouTuber Mark Rober

Zeigarnik Effect