A lot of creators and influencers have gained huge audiences by creating the content they want to create, or that they enjoy creating. But, if it wasn’t content that an audience wanted, they wouldn’t have the success they have.
They’ve found the right balance. They make content they like and enjoy, but it’s also content that an audience is looking for.
That’s not always the case for everyone.
It’s why a lot of people aren’t successful, or reaching the success they want to have.
They’re creating a lot of content, and it may even be well made. But it’s not the right content for the audience, and doesn’t work.
Today, we also have to factor in algorithms. Content is no longer just about what people want to see, but also what the algorithm wants to see.
If your content isn’t engaging to algorithms, it will not reach the audience.
It might seem frustrating. I’ve been there myself! But, before you throw your hands in the air and want to give up, realize that there are ways to work around this. It is possible to make the content you enjoy, that an audience wants to see, and that works for the algorithm.
The #1 way I’ve found is to constantly test your content.
Not just once, or with one piece of content. Test your content regularly. Learn from it. Identify what works, and apply it to the next piece of content you make. It’s a key strategy I use, and one I constantly advise.