At Hook Point, we get tons of questions from people who want to start creating content and wonder how to get a following. Some folks think that you need a big audience before you can go viral, but that’s just not true. Anyone can create content that can go viral, even if you’re just starting out. The secret is to make content that can appeal to more people than just your current followers.
If you’re targeting your content to a specific niche, you can probably get most of them to dig your stuff on a good day, and maybe even pass it around. But if you want your content to blow up, you gotta make sure it’s got something for everyone to like.
We call this the “generalist principle,” which is making a wider audience care about a topic that might not normally interest them. For example, instead of targeting a niche audience with vitamin supplements content, create videos that broadly touch on healthy lifestyles in a fun and engaging fashion.
So, if you want your content to go viral, try making it appeal to a broad audience. The cool thing is you don’t even need a huge following to make it happen. Just look at Sister Zio, who knocked it out of the park with their first-ever video on Ellen Degeneres, getting over 93K views. How did they make it happen? By making content that was engaging and entertaining to a wide audience. By leveraging a single viral hit they were able to grow their following to 34K subscribers.
Another question we hear is people asking about big brands with huge followings. Okay, so here’s the deal. Well-known companies like Apple and Disney have tons of people following them, but let’s be real, those followers aren’t really engaged. They’re just loyal to the brand and recognize the name. But they’re not putting out content that people actually want to see. So that’s why it’s super important to create content that people will genuinely enjoy watching.
The takeaway is pretty straightforward: focus on making stellar content that everyone would love to watch. Stuff that’s shareable, binge worthy, and viral will attract followers, and the rest will fall into place. Don’t hesitate to start from scratch and craft something incredible that can hit home with a wider audience. There are no boundaries to what you can accomplish!
Want help with your social media strategy? Connect 1-on-1 with Brendan’s team here to see if we are the right fit to work together.
