In this Blog…
- How to embrace your strongest attributes on LinkedIn
- The biggest mistake new creators make
*Are you afraid to stand out on LinkedIn?
Do you feel like you have to hide?
The Example:
Jack Black is a beloved Hollywood star who stands out due to his “endearing brand of weirdness.” His success is attributed to his mastery of two styles of comedy; physical slapstick and self-deprecation. His unique approach has become popular because it does not try too hard to be funny. Instead of following the status quo, Jack Black shows what can happen when people embrace their special talents.
Hook Point Insight:
Often, we’re afraid to embrace our strongest attributes for fear of being frowned upon for sticking out too much or making too many waves. This is especially true on LinkedIn, where corporate conformity rules.
However, entrepreneurs and industry pioneers are cultivating valuable connections, sparking dialogues, and networking with other like-minded professionals by leaning into what sets them apart, not by following the crowd.
Application:
LinkedIn pros have mastered three unique formats to generate engagement:
- Lightbulb moments. Transform simple twitter quotes and clever “lightbulb” moments by creating a perspective shift. Instead of repurposing the same bland inspirational memes, lean into a counterintuitive take.
- Show, don’t tell. Translate a clever concept into a visual representation.
- Listicle Lessons. Create a carousel of images for readers to move from one lightbulb moment to the next, culminating in a valuable life lesson.
The Takeaway:
Lean into your strongest attributes on LinkedIn. By taking a few risks and embracing your own “endearing brand of weirdness,” you’ll find an audience eager to follow you for fresh insights.
Are you making this rookie mistake?
So you want to become a content creator? Well, here’s a little secret: you don’t have to limit yourself to your own industry. Sure, it’s natural to think that focusing on similar businesses or creators in your field will give you the best ideas for success on social media.
But that’s where many novice creators go wrong. In reality, some of the most valuable insights can be found outside of your vertical. Take a look at those quirky brands selling skateboards or the music artists who are racking up millions of views. They may seem unrelated to your specific business, but trust me, there’s a lot you can learn from them. By identifying the specific elements that have led to their success, even if they’re not directly related to your industry, you can apply those same strategies to your own content and watch it explode on social media.
Want help with your social media strategy? Connect 1-on-1 with Brendan’s team here to see if we are the right fit to work together.
