Social media can be overwhelming with the constant emergence (or disappearance) of new platforms that we must learn to use in order to stay relevant. However, it’s important to realise that what’s dominant today may not be tomorrow. Vine, which was once the hottest thing in social media, is now a distant memory. MySpace, which was once the king of social media, also faded away. The takeaway here is not to get too attached to any particular platform. The landscape can change rapidly, and trends come and go.
Instead, you should focus on mastering different formats and staying up-to-date with the performance drivers and nuances that generate viral content across platforms. Our research and analysis has revealed that the number one quality of viral content is human storytelling. Creators who follow this simple principle can easily adapt to changes in the algorithm or upheavals in the platforms.
Developing a deep understanding of different formats will help you stay relevant no matter what platform you’re using. Embrace tactical agility and don’t get too attached to any particular platform; if you’re always learning and evolving your skill set, you’ll have no trouble adapting to whatever comes next in the world of social media.
It’s important to avoid getting stuck in the sunken cost fallacy, which is the idea that you should continue to invest in something because you’ve already invested so much time and energy into it. Instead, be open to exploring new platforms and experimenting with different formats to stay ahead of the curve. By keeping your finger on the pulse of the ever-changing social media landscape, you can be proactive and adapt to the latest trends.
So, don’t be afraid to take risks and try new things on social media. Keep an open mind and be willing to learn new skills. Remember, the key to success in social media is being able to adapt to change and stay ahead of the competition. Stay curious, keep learning, and always be ready to embrace the next big thing!
Today’s TikTok stars could be tomorrow’s YouTube sensations!
Want help with your social media strategy? Connect 1-on-1 with Brendan’s team here to see if we are the right fit to work together.