I’m giving you a Tesla.
While you may not believe it, those are the words of YouTuber David Dobrik while he was giving expensive cars away more than a dozen times in the past few years.
David is one of the most influential creators on the planet right now, but there’s more to the story than him simply spending money on fancy cars for his friends. Check out this video: https://www.youtube.com/watch?v=IMqiE_b5uPo
As a brand or business that wants to get involved in influencer marketing, there are a few important things to learn from that video. And all of them break the mold of traditional marketing strategies.
First and foremost, when it comes to promotions and brand integrations…story is everything.
I’m not talking about the story of your brand or your brand’s messaging. Instead, I’m talking about purely holistic stories of people being enabled to live their best lives.
Seatgeek had to compromise on traditional brand messaging and marketing directives when they started working with David. When David gives away a car, it’s more than a giveaway. It’s more than some clicks to a website in order to enter a raffle.
People are buying into Seatgeek because they allowed David to tell incredible stories about real people realizing their dreams. A video promoted by Seatgeek is not just a video with some promotions attached to it, but instead, a video about aspirations, goals, and lifestyle.
The other main takeaway is that influencer marketing needs attribution.
If you’re spending money on a partnership but not understanding what it’s doing for you financially, it’s probably not worth doing in the first place!
It may sound obvious, but if you can find a way to track exactly what every dollar spent is doing for you, you’ll very quickly be able to understand which influencers to spend money on and how much to spend on them in order to generate significantly increased revenue.
The video I linked above goes into much more detail on the subject. If you’re already involved in influencer marketing, or think that it may be a good play for you, I highly recommend checking it out!
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