Do you think it’s too late for you to become a viral content creator?
Many people are convinced that they are too old to succeed on social media.
Or that their interests are too “serious” to reach a wide audience.
But here’s the thing: You don’t need to do silly pranks and dance routines to go viral.
What you need is to leverage your strengths—which for many of you is exactly your years of experience.
Take Robert Croak. All of his videos are walking selfies sharing investment tips.
🚫No fancy editing.
🚫No props.
🚫No jumping between shooting locations.
Just a guy and his phone. It doesn’t get any simpler than that.
Yet, he keeps going viral again and again with the same basic format and a topic that’s usually unsexy for TikTok: Financial advice.
There’s a secret to that and we’ll get to that in a minute.
But first, what if you don’t have any experience?
Well, that can be an unfair advantage too…
Ever heard of Kian, the 14-year-old YouTube chef?
He started cooking when he was 11 and learned everything from YouTube itself.
Now, he has 3.8 million subscribers.
He’s not trying to compete with master chefs.
I mean, the guy makes mac and cheese in his parents’ kitchen.
But if you wanted to cook something fast and delicious without fancy ingredients and equipment, would you rather watch a master chef or a 14-year-old?
And that’s exactly Kian’s secret sauce (no pun intended).
Just like Robert, he makes his advice a no-brainer his audience can immediately apply.
And it’s not just them…
My team and I have analyzed thousands of viral content pieces over the years to break down what sets them apart.
What we found is that top-performing videos require the least amount of work from the viewer to understand.
You see, a ton of people share valuable advice online but it gets lost in the noise.
UNLESS they make their audience instantly get what steps to take.
Whether it’s investing, cooking mac and cheese, or dog training, people who watch your video should think “I could do that right now!”
Whether they end up doing it or scrolling to your next video, that’s on them.
Look out for my next email where I share one of the most overlooked principles in viral content.
Till then, keep creating!
Want help with your social media strategy? Connect 1-on-1 with my team here to see if we are the right fit to work together.