In our ongoing exploration of social media success, we frequently emphasize the importance of formats. But what exactly does that term mean?
Consider content formats as the framework you create before shaping your message. Similar to a strong structure giving a firm base for a grand building, a sturdy content format backs the engaging stories you wish to share about your brand.
Classic storytelling structures, like the timeless 3-act play, have endured for centuries precisely because they provide a reliable framework for a vast array of narratives, from heart-wrenching tragedies to side-splitting comedies.
The world of social media boasts its own set of tried-and-true formats, one such being the enduring "Will it?" structure. Let's explore its evolution and enduring appeal.
Remember Blendtec's iconic "Will it Blend?" Youtube campaign that launched all the way back in 2006? How do you make a blender, a seemingly mundane appliance, into a viral sensation? Blendtec masterfully achieved this by creating a series of absurdly entertaining videos testing whether their blenders could pulverize not just fruits and vegetables, but also golf balls, glow sticks, even iPhones. The campaign captivated audiences for 14 years – a monumental feat in the ever-churning social media landscape!
The adaptability of this format is fascinating. We witness its evolution in Good Mythical Morning's "Will it Donut?" series, where they take all kinds of savory and sweet concoctions and reimagine them as donut creations. Imagine a sushi donut or a nacho donut! While these creations might not be for everyone, they are undeniably viral.
Another iteration worth mentioning is "Will it Riff," where musicians translate product barcodes into heavy metal guitar riffs. Prepare to be transported to a sonic metal landscape with riffs inspired by Peeps or Mug Root Beer!
Mug
The key takeaway for your content strategy? Don't chase fleeting trends; invest in timeless formats. Strong formats, like the "Will it?" structure, offer a proven framework that can be adapted to tell unique stories that resonate with your audience. This is where true viral potential lies.
By understanding and leveraging the power of content formats, you can construct the perfect foundation for captivating social media content that engages your audience and propels your brand to new heights.
Want help with your social media strategy? Connect 1-on-1 with my team here to see if we are the right fit to work together.