Transform Your Content with Science

Have you heard about the buzz surrounding Inside Out 2? The Pixar sequel didn't just entertain; it conquered. As of the summer of 2024, it’s the highest-grossing film of all time, earning over $1.4 billion dollars at the box office. But what's the secret behind Pixar's unparalleled ability to connect with audiences of all ages?

The answer lies in more than just animation magic. Pixar is a master of storytelling, and their approach is grounded in science. They've harnessed the power of the Communication Algorithm, a tool originally developed for NASA, to understand and engage their audience.

Based on over 1.5 million profiles, this algorithm categorizes people into six communication styles:

• 30% are feelings-focused: Emotionally driven, they respond to messages that evoke strong feelings.
• 25% are facts-based: They crave data, details, and logical explanations.
• 20% are fun-oriented: These are the thrill-seekers who love humor and excitement.
• 10% are values-driven: Committed to principles, they respond to messages aligned with their beliefs.
• 10% are imagination-based: Dreamers and innovators, they appreciate abstract thinking.
• 5% are action-oriented: Always on the go, they require direct and concise messaging.

The majority of people (75%) fall into the fun, facts, and feelings categories. Pixar understands this and crafts stories that resonate with these core groups, creating characters representing the different communication styles, as seen in Inside Out and its sequel.

However, creating content that appeals to everyone isn't easy. Most of us tend to communicate in a style that reflects our own personality. For instance, if you're values-driven, you might create content heavy on beliefs, which could alienate 90% of your audience.

The Communication Algorithm offers a solution. By understanding your audience's preferences and tailoring your message accordingly, you can create content that has a broader impact. It's not about changing your core message, but about presenting it in a way that connects with a wider range of people.

So, the next time you're crafting a message, remember the lessons from Pixar and NASA. By understanding your audience and using the Communication Algorithm as a guide, you can create content that not only informs but inspires and engages.