Hook Point

How to Stand Out in a 3-Second World

About

By out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand — both online and off — so you can thrive in the new micro-attention world in which we live.

Foreword

by Vishen Lakhiani

(...) In a matter of months, Brendan transformed the way my team and I communicate on the internet. He gave us the incredible ability to boost our company’s revenue—as once you have a loyal following, you can get important messages out there, which ultimately helps you monetize that following. As a health advocate, one of the most important messages Brendan has helped us communicate to date was about the harmful effects and outlandish marketing claims of Coca-Cola. He guided us in launching a campaign with a video on the dangers of high-fructose corn syrup that amassed ten million views within a week (and it’s still growing). (...)

The author

Growth strategist Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna . He’s advised brands such as MTV , Skechers , Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you.

What people say

I believe results speak louder than words, but when people share their experiences, it’s a powerful reminder of the impact great strategies can make.

"Brendan is relentless in his pursuit of finding new ways to help marketers do their job better."

Latham Arneson

Former VP of digital marketing at Paramount Pictures

"Do you want to create demand for your brand or business? Brendan shares methods that work in the 24/7 ubiquitous world we live in."

Jonathan Skogmo

Founder and CEO of Jukin Media

"If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again."

Melissa Ambrosini

Bestselling author, speaker, podcaster, and entrepreneur

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