At Hook Point, we're all about creating 'hook points' — those compelling elements within content that immediately grab attention and drive engagement.
With a focus on data-driven insights and innovative storytelling, we help businesses stand out in the digital landscape, whether it's through social media campaigns or video content.
Our goal is to help our clients resonate with their target audiences, foster meaningful connections, and achieve their marketing objectives.
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We don't just deliver results; we create success stories. Our approach to social media marketing transcends traditional metrics, turning impressive numbers into impactful narratives.
I’m Brendan Kane, the Founder and Managing Director of Hook Point. Since 2005, I’ve been on a mission to unravel the mystery behind generating virality for top brands, celebrities, and creators worldwide.
In 2007, I pioneered the first-ever influencer campaign on YouTube, setting the stage for groundbreaking strategies to follow. Over the years, I’ve overseen $200 million in marketing spend and have collaborated with major corporations such as MTV, Viacom, Yahoo!, Vice Magazine, Paramount Pictures, Ikea, and Skechers shoes. I’ve also built digital platforms for renowned figures like Taylor Swift, Rihanna, and Adriana Lima.
For a long time, I was the guy behind the scenes. Until in 2018, I used my own process as an experiment and ended up generating one million followers on my social media profiles within 30 days. This inspired my books which became international bestsellers, One Million Followers: How I Built a Massive Social Audience in 30 Days, Hook Point: How to Stand Out in a 3-Second World, and The Guide to Going Viral: The Art and Science of Succeeding on Social Media.
Today, I focus on empowering businesses and creators of all sizes to build quality audiences and get their message heard.
Learn how to generate virality on demand armed with actionable research and proven, personalized strategies.
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Email: support@hookpoint.com
