Privacy Policy

At Hook Point, we are committed to protecting the privacy and security of our users. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you interact with our website and services. By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following personal information to provide and improve our services:

• Personal Data: Name, email address, and phone number.
• Tracking Data: Browser ID, Cookie ID, UTM parameters, Referral Source, and URL Source.

We also collect information through third-party services like:

• Google Analytics
• Meta (Facebook/Instagram)

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• Marketing: To deliver relevant marketing and promotional content.
• Customer Service: To assist with inquiries and provide support.
• Service Improvements: To analyze and enhance the user experience and services.

3. Targeted Advertising

We may use your data for targeted advertising across platforms like Google and Meta. This allows us to present you with personalized ads based on your interactions with our website.

4. Data Storage and Retention

Your personal data is encrypted and stored securely on cloud services. We retain your data for as long as you are an active lead. If you become inactive, your data will be deleted after 90 days.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Identify unique visitors via Cookie ID and Browser ID
• Track UTM parameters and referral sources
• Enhance your browsing experience

You can manage or opt out of cookies through your browser settings.

6. User Rights

You have the right to access, update, or delete your personal data at any time. To exercise these rights, please contact us at support@hookpoint.com.

You can also opt out of data collection or email marketing by:

• Disabling cookies in your browser
• Unsubscribing from our email list via the unsubscribe link in our communications

7. Security

We take the security of your personal data seriously. All data is encrypted and stored securely on our cloud services to protect against unauthorized access.

8. Changes to the Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will notify users via email or a prominent notice on our website.

9. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

Email: support@hookpoint.com