I’m Brendan Kane, the Founder and Managing Director of Hook Point. Since 2005, I’ve been on a mission to unravel the mystery behind generating virality for top brands, celebrities, and creators worldwide.
In 2007, I pioneered the first-ever influencer campaign on YouTube, setting the stage for groundbreaking strategies to follow. Over the years, I’ve overseen $200 million in marketing spend and have collaborated with major corporations such as MTV, Viacom, Yahoo!, Vice Magazine, Paramount Pictures, Ikea, and Skechers shoes. I’ve also built digital platforms for renowned figures like Taylor Swift, Rihanna, and Adriana Lima.
For a long time, I was the guy behind the scenes. Until in 2018, I used my own process as an experiment and ended up generating one million followers on my social media profiles within 30 days. This inspired my books which became international bestsellers, One Million Followers: How I Built a Massive Social Audience in 30 Days, Hook Point: How to Stand Out in a 3-Second World, and The Guide to Going Viral: The Art and Science of Succeeding on Social Media.
Today, I focus on empowering businesses and creators of all sizes to build quality audiences and get their message heard.
It no longer takes years and millions of dollars to gain the attention of millions of people around the world. And no longer is this attention limited to major corporations, mainstream brands, or celebrities—now virtually anyone’s content can reach millions of people.
However, with more than 60 billion messages sent on digital platforms each day, those who want to gain mass exposure need a growth strategy and need to know how to best take advantage of the numerous social platforms available. In this session, digital and innovation strategist Brendan Kane will show participants how to:
Additionally, this interactive experience allows participants to ask specific questions related to their brand’s social media needs and, just as Brendan does for his corporate clients such as MTV, Paramount Pictures, and IKEA, they’ll have the opportunity to receive tailored strategies in minutes.
This session will guide participants not only in social media growth and benefits, but also in creating an effective worldwide brand. It’s time to stop being a follower and start being followed.
Here’s what others have said about how my talks have sparked new strategies and actionable ideas.
"Brendan is relentless in his pursuit of finding new ways to help marketers do their job better."
Latham Arneson
Former VP of digital marketing at Paramount Pictures
"Do you want to create demand for your brand or business? Brendan shares methods that work in the 24/7 ubiquitous world we live in."
Jonathan Skogmo
Founder and CEO of Jukin Media
"If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again."
Melissa Ambrosini
Bestselling author, speaker, podcaster, and entrepreneur
Get in touch for information on availability and pricing
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