CORPORATE STRATEGY DAY

Social media expert and author of One Million Followers, Brendan Kane, has created an in-person workshop that teaches corporations how to maximize their growth and visibility on social media.

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Topics that can be covered in the strategy day and workshop include:

• Facebook Growth Factors

  • - Keys to virality and follower growth
  • - How to build 25K followers in 48 hours
  • - Traffic acquisition strategies

• Instagram Growth Factors

  • - Keys to virality and follower growth
  • - Influencer / partnership  strategies

• YouTube Growth Factors  

  • - Influencer / partnership strategies

• The Importance of LinkedIn and Growth Factors

  • - The future of video
  • - LinkedIn extensions
  • - How to leverage LinkedIn as a business development growth channel

• How to Leverage FB / IG Ad Platform as a Market Research Tool

  • - How to test for virality
  • - How to leverage paid lift to generate earned lift
  • - The importance of mobile on FB advertising
  • - How to scale and test hundreds of variations from one piece of content
  • - The importance of segmentation

• Brand Advocacy: The Taylor Swift Principal

• Influencer Marketing Review

• Content Formats and Trends

  • - Review the top content formats and trends (and how to identify new trends)
  • - How to test content formats
  • - Different content formats for each social channel
  • - How to leverage interview footage to make your brand go viral

• Content Production Strategies

  • - How to always be creating content
  • - How to receive double the value from podcast interviews
  • - Editing flow

• E-mail List Building Strategies:

  • - How to build your first 10,000 email subscribers
  • - The keys to scaling the list you already have through social paid platforms

•How to establish A/B test (at scale) and validate hook points and headlines that best represent your brand and drive social growth

• Funnel Principals
• How to Determine Return On Investment (ROI) from Advertising Spend
• How to Leverage PCM and Psychology to Increase the Overall Performance of your Content Online
• How to Maximize the Potential of Podcast, Radio, or TV Interviews

STRATEGY DAY SAMPLE SCHEDULE

9:00 AM

• Team Introduction

9:15 AM

Review what we will be covering for the day and discuss:
• Current pain points
• What is currently working
• What is currently not working

10:00 AM

Review and work on the following:

• Facebook Growth Factors

  • - Keys to virality and follower growth
  • - How to build 25K followers in 48 hours
  • - Traffic acquisition strategies

• Instagram Growth Factors

  • - Keys to virality and follower growth
  • - Influencer / partnership  strategies

• YouTube Growth Factors  

  • - Influencer / partnership strategies

• The Importance of LinkedIn and Growth Factors

  • - The future of video
  • - LinkedIn extensions
  • - How to leverage LinkedIn as a business development growth channel

11:00 AM

Review and work on the following:

• Content Formats and Trends

  • - Review the top content formats and trends (and how to identify new trends)
  • - How to test content formats
  • - Different content formats for each social channel
  • - How to leverage interview footage to make your brand go viral

• Content Production Strategies

  • - How to always be creating content
  • - How to receive double the value from podcast interviews
  • - Editing flow

12:00 PM

Launch Break + Questions

1:00 PM

Review and work on the following:

• How to Leverage FB / IG Ad Platform as a Market Research Tool

  • - How to test for virality
  • - How to leverage paid lift to generate earned lift
  • - The importance of mobile on FB advertising
  • - How to scale and test hundreds of variations from one piece of content
  • - The importance of segmentation

• How to Determine Return On Investment (ROI) from Advertising Spend

2:30 PM

Review and work on the following:

• Brand Advocacy: The Taylor Swift Principal

  • - How to establish 2 way communication with core consumers

3:30 PM

Review and work on the following:

• Influencer marketing review

4:00 PM

Review and work on the following:

• E-mail List Building Strategies:

  • - How to build your first 10,000 email subscribers
  • - The keys to scaling the list you already have through social paid platforms

5:00 PM

Review and work on the following:

• Funnel strategy

5:30 PM

Review and work on the following:

• How to leverage PCM (Process Communication Model) and psychology to increase the overall performance of your content online

6:00 PM

Finish + Final Q&A

Valuation

$15,000 / day + travel expenses
*Minimum two-day

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Brendan Kane Bio

Brendan Kane Bio Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients systematically engage new audiences that reward relevant content, products, and services with their attention and spend. Brendan’s greatest strength is unlocking value. He transforms complexity into simplicity with tools and methods that amplify growth and enable execution.

Starting his career at Lakeshore Entertainment, Brendan oversaw all aspects of their interactive media strategy. He worked on sixteen films that generated a worldwide gross of $685 million and pioneered the first ever influencer campaign to effectively promote Lakeshore’s movies.

Brendan went on to build applications and platforms for celebrity clients such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, supermodel Adriana Lima, and pro skateboarder Ryan Sheckler. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world, that works with brands such as Disney, Fox, NBC, Net ix, Xbox, LinkedIn, and many notable Fortune 100 companies.