We all know we can get lost in our ideas and seek validation from our peers, but let’s be honest: our audience isn’t thinking about how brilliant we are. They just want to like, engage, and share our content, right? To nail it in today’s digital jungle, we must focus on what triggers that. And that’s where human psychology comes into play!
So, here’s a three-step strategy to help you craft organic social media content that sticks with your audience:
Find out what drives people to share
Emotional resonance is key here. Whether it’s humor, information, inspiration, or thought-provocation, get your audience’s feelings involved, and they’ll be far more likely to share your content. The key is to get to know your audience: what motivates and interests them? The more you know, the easier it is to connect with them.
Create messages that stir emotions
Now that you know what floats your audience’s boat, you can craft messages that hit them in the feels. Personalized content is all the rage these days, so try using storytelling techniques to make your content both compelling and addictive. Build a genuine relationship with your audience, and they’ll keep coming back for more.
Spark meaningful conversations with your followers
Remember that social media is all about two-way communication, so engage with your followers. Encourage them to share their thoughts and opinions on your content and respond to comments and questions. By doing so, you’ll humanize your message and connect with your followers on a deeper level.
In the end, the name of the game is to create content that your audience loves. They’re the king makers, so give them what they want and deserve.
Want help with your social media strategy? Connect 1-on-1 with Brendan’s team here to see if we are the right fit to work together.
