So, let’s have a quick chat about the most successful language learning platform on social media right now. Did Duolingo come to mind? Well, you’re right! But can you recall the competitor that Duolingo defeated to reach the top spot? If Babbel didn’t immediately pop up, no worries, I’ve got you covered.
Now, let’s take a brief trip down memory lane. Do you remember which language learning software came before Babbel? If Rosetta Stone is stirring in your mind, great job!
The point of this little quiz is to demonstrate that Duolingo has achieved a particular status – it’s the first brand we think of when talking about learning a new language.
If you’ve been keeping an eye on social media, you’ll find that Duolingo isn’t just the most successful language learning platform; it’s also one of the most successful brands in general! With 6.6 million followers, they’ve managed this by focusing on entertaining content, not language learning per se. And it works – just check out this video with over 12 million views!
Now you might wonder, does having a strong social media presence translate to sales? Here’s some food for thought: if you converted 10% of 1,000 viewers or 2% of 12 million viewers, which would you choose? I know we didn’t sign up for math here, but it’s the difference between 100 and 40,000.
That’s a whopping 40,000 reasons to prioritize organic social media content and rethink traditional marketing strategies.
When you reach that coveted top-of-mind status, people know your brand, even if they aren’t currently in the market for your product or service. Rest assured, when they do need it, your brand will be the first they think of!
Want help with your social media strategy? Connect 1-on-1 with Brendan’s team here to see if we are the right fit to work together.