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“It slices and it dices”
“Set it and forget it”
“The biggest fishing invention since the hook”
@drjuliesmith
@Laniegardner
1956 paper published by cognitive psychologist George A. Miller
4 billion
7 different pieces of information
7-second
84 million
90 million
Aaron Sorkin
ABC of marketing
Ability
adaptive cruise control
ads
advertising
advertising content
algorithm
algorithms
and a Prompt
apple
artist
Artists
attention
audience
audience growth
B=MAP
Be passionate about what you’re selling.
behavior
Behavior Design Lab at Stanford University
Behavior equals Motivation
behind the curtain
Ben Deen
Betamax
beverage
Beyoncé
BJ Fogg
blenders
BlendTec
Blockbuster
Bluma Zeigarnik
Book
boring
brand
branding
brands
budget
Burger King
Business
business innovation
business strategy
businesses
capitalize on all that growth
causes
chacritmedia
channel
Cheap
clickbait
cliffhangers
coca cola
Cognitive biases
coke
comedy
Communication
Communication is math
competition
competitive analysis
competitors’ product
complicated questions
Conan O’Brien
concentrated talent
confusion directly
connections
content
content creator
content for moms
content strategy
counts
crack jokes
Create your offer
creative
creative process
creatives
creativity
Creativity is subjective
Cristiano Ronaldo
cryptocurrencies
customers
data
decentralized
decentralized currency
deeper level
deliver an experience
descriptions of your product
designer
Designers
digital
digital advertising
digital business
digital marketing
digital platforms
digital strategy
Dimash Kudaibergen
disassembled
disciplines
display ads
Do A Lot Of Drafts
does this work optimally?
doesn’t fit their brand
Dollar Shave Club
Don’t preach
driving sales
Duolingo
ecommerce
emotional hook point
engagement
Esquire
Euro 2020
European CHampionship
events
experience
experience-based format
Experienced
experiment
expert
Facebook
Facebook Ad Library
far easier time remembering an incomplete task than one that’s completed.
fast
fictional company
Final Draft
financial struggle
first time author
Fiverr
Fivver
flyers
followers
Food Theory
format
Fun Facts
funny
Gardner
goal
Good comedy feels effortless
GQ
graphic artist
graphic designer
Growth
hack
Hashtags
hilarious meme
hook
Hook Point
Hook Point: How to Stand Out in a 3-Second World
Hook Points
hookpoint
horse
How To Grow Your Brand On Social Media
human behavior
humor
Humor is subjective.
Ideas
influencers
innovation
Instagram
Internet crack up
iPod
iterable
Jacksonville Jaguars
Jaxwritessongs
Jeff King
Keep It Simple
key takeaway
kidding around
Know when to call for action.
Korean version
language
laugh
Length Matters
lists of all its features
Lithuanian psychologist
Lizzo
logo
long videos
Ludwig
Mark Rothko
market and economic conditions
marketing
massive audience
masterclass
maximize the impact
McDonald’s McRib
media
Medium article
medium blog
memory
million views
mission and plan
monetization
money
Motivation
motivational
MP3 player
music
Mzkif
Netflix
new product
new viewers
NFL
NFLShop.com
no bad ideas
No magic formula
no one size fits all solution
not the features.
numbers
oddvertising
One Million Followers
One Million Followers: How I Built A Massive Social Following In 30 Days
online sales
online success
optimized
Others
Paid 'Professional' Rappers To Rap on My Beat
pattern interruption
patterns
Paul McCartney
PCM
personalities
pitch
pitches
platforms
Play To Your Strengths
Playstation
Pocket Fisherman
point
poking fun
population
potential pain point
PR
predictable engine to drive sales
present your content
Primitive Unique Tool
priorities
problem solvers
problems
Process Communication Model
product development
products
promotion
Prompt
proven track record
Publishing
put in the work
quality
Quality and consistency
Quality over quantity
quarterly marketing
Questions
Quiznos Sponge Monkeys
reaching customers
Read It Out Loud
Reddit
retail
revenue
Ron Popeil
ronaldo
Ryanair
safe
Salesman of the Century
Scale
scaling
science
science of human behavior
screenwriters
Script
seasoned veteran of the publishing industry
secret hack
sensitive or serious topics
shark tank
short-term memory
Showtime Rotisserie
simple
simple answer
Simplicity is key.
skippable ads
social
social ads
social advertising
social growth
social marketing
social media
social media content
social networks
social platforms
soothing
speaking
specific expertise
stand out
Starburst
Steph Strings
storytelling
strategy
subjective
success
suck at social
swimming pool
systemic
Talent isn’t enough
Talk about the benefits
target customer
task retention
teach.
technology
terrible story
test
testing
There is no shortcut
three seconds to grab a viewer’s attention
tick
tiktok
Tim Tebow
time
Title
title this piece
traffic source
traffic source driving
truth
Twitch streamer Mzkif’s
uncreative
unexpected punchline
unicorn
unify
Unify 2020
Usain Bolt
V8 engine
Veg-O-Matic
vendors
versus what they actually need
VHS
video
Video Script
videos
viral
viral content
viral hit
viral video
viral videos
Virality
vision
Watchfinder
weird
what the customer wants
wheel
Will Paterson
word of mouth
world’s largest
wristwatches
writers
Yahoo
Youtube
YouTube feed
YouTube video
YouTuber
YouTuber Mark Rober
YouTubers
Zeigarnik Effect