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Content Creation: Pre-Visualize the Perfect Effect 💯

Standing at the free-throw line, you dribble the basketball a few times, take a deep breath, and close your eyes. You imagine yourself crouching and then launching the ball toward the hoop in a perfect arc. You see...

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Avatar is a movie, not a marketing tool

When you imagine your ideal customer, you probably have a list of attributes that form an avatar. For example, if you sell jewelry, your target avatar might be a female, 30-35 years old, university-educated, high-i...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

75% of the population

75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

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Be passionate about what you’re selling.

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Challenging the audience's expectations

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Cognitive biases

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content creation

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Do A Lot Of Drafts

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Eliciting an emotional response

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Emotional resonance

Emphasize emotions

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European CHampionship

excel in social media

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Facebook Ad Library

factory settings

faded descriptions

far easier time remembering an incomplete task than one that’s completed.

fictional company

figure out ‘what’ you want to say

financial struggle

first time author

free-throw line

From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

grocery shopping

Guardians of the Galaxy

harnessing human potential

Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

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layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

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maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

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popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

predictive viral content model

present your content

Primitive Unique Tool

problem solvers

Process Communication Model

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Quality and consistency

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Quiznos Sponge Monkeys

reach audiences

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Read It Out Loud

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Seasons greetings!

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sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

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social media is all about two-way communication

Social Media Marketing Trends

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social networks

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Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

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There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

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YouTuber Mark Rober

Zeigarnik Effect