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Selling books is not just about selling books…

Often, I work with clients who have recently released or are about to release their book into the world, and they want to know what they can do to maximize the impact of their book. Whether they’re a first time ...

By BRENDAN KANE

“We spent $20,000 on branding and it got us nowhere”

Good branding should always “disappear.” Yes, I said it. You probably think I’m losing it. So let me explain! Let’s start with some context. Branding has a clear role for many businesses. When used properly, ...

By BRENDAN KANE

The hidden keys to surviving scale

There are a lot of things that can hurt your business or brand. Most people know the obvious -- competition, product development, reaching customers, driving sales, market and economic conditions. You likely kno...

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Money is not the key to growth.

Almost everyone that I’ve worked with is experiencing this, or has experienced it at some point. Putting more money behind your business doesn’t mean you’re going to grow the business. This is especially true...

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Your industry isn’t boring. It just needs a hook point

What I’m about to say may come as a surprise to a lot of people. There is no such thing as a boring industry. And, there is no industry that is too boring to succeed on digital platforms. Don’t get me wron...

Strategy Sessions With Brendan Kane

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Spark meaningful conversations

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Strategy + Implementation = Viral Success

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Talent isn’t enough

Talk about the benefits

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The Curiosity Gap

The Generalist Approach

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There is no shortcut

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three seconds to grab a viewer’s attention

Three-step strategy

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Tom Sawyer by Mark Twain

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Total immersion

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