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Selling books is not just about selling books…

Often, I work with clients who have recently released or are about to release their book into the world, and they want to know what they can do to maximize the impact of their book. Whether they’re a first time ...

By BRENDAN KANE

“We spent $20,000 on branding and it got us nowhere”

Good branding should always “disappear.” Yes, I said it. You probably think I’m losing it. So let me explain! Let’s start with some context. Branding has a clear role for many businesses. When used properly, ...

By BRENDAN KANE

The hidden keys to surviving scale

There are a lot of things that can hurt your business or brand. Most people know the obvious -- competition, product development, reaching customers, driving sales, market and economic conditions. You likely kno...

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Money is not the key to growth.

Almost everyone that I’ve worked with is experiencing this, or has experienced it at some point. Putting more money behind your business doesn’t mean you’re going to grow the business. This is especially true...

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Your industry isn’t boring. It just needs a hook point

What I’m about to say may come as a surprise to a lot of people. There is no such thing as a boring industry. And, there is no industry that is too boring to succeed on digital platforms. Don’t get me wron...

Strategy Sessions With Brendan Kane

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000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

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50 People Try to Peel an Egg

7 different pieces of information

abandoned Google for TikTok and Instagram search.

ABC of marketing

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Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

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Communication is math

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Connection + value = caring.

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Create a storyline

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Do A Lot Of Drafts

does this work optimally?

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Emphasize emotions

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far easier time remembering an incomplete task than one that’s completed.

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Generations Y and Z

Good comedy feels effortless

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How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

instant success

Internet crack up

Jacksonville Jaguars

James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

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McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Planet of the Apes

Play To Your Strengths

Pocket Fisherman

popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

predictive viral content model

present your content

Primitive Unique Tool

problem solvers

Process Communication Model

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Quality over quantity

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Quiznos Sponge Monkeys

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Showtime Rotisserie

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Sir Alexander Fleming

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social media is all about two-way communication

Social Media Marketing Trends

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Spark meaningful conversations

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St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect