Good branding should always “disappear.” Yes, I said it. You probably think I’m losing it. So let me explain! Let’s start with some context. Branding has a clear role for many businesses. When used properly, ...
There are a lot of things that can hurt your business or brand. Most people know the obvious -- competition, product development, reaching customers, driving sales, market and economic conditions. You likely kno...
Almost everyone that I’ve worked with is experiencing this, or has experienced it at some point. Putting more money behind your business doesn’t mean you’re going to grow the business. This is especially true...
What I’m about to say may come as a surprise to a lot of people. There is no such thing as a boring industry. And, there is no industry that is too boring to succeed on digital platforms. Don’t get me wron...
Last week, I was asked about how to start a new brand. I’d like to share two of the key takeaways with you. This can be applicable to anyone starting a brand. Or, if you’re trying to grow one you’ve already created...
