Often, I work with clients who have recently released or are about to release their book into the world, and they want to know what they can do to maximize the impact of their book.
Whether they’re a first time ...
Good branding should always “disappear.”
Yes, I said it. You probably think I’m losing it. So let me explain!
Let’s start with some context. Branding has a clear role for many businesses. When used properly, ...
There are a lot of things that can hurt your business or brand.
Most people know the obvious -- competition, product development, reaching customers, driving sales, market and economic conditions. You likely kno...
Almost everyone that I’ve worked with is experiencing this, or has experienced it at some point.
Putting more money behind your business doesn’t mean you’re going to grow the business.
This is especially true...
What I’m about to say may come as a surprise to a lot of people.
There is no such thing as a boring industry.
And, there is no industry that is too boring to succeed on digital platforms.
Don’t get me wron...
