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Selling books is not just about selling books…

Often, I work with clients who have recently released or are about to release their book into the world, and they want to know what they can do to maximize the impact of their book. Whether they’re a first time ...

By BRENDAN KANE

“We spent $20,000 on branding and it got us nowhere”

Good branding should always “disappear.” Yes, I said it. You probably think I’m losing it. So let me explain! Let’s start with some context. Branding has a clear role for many businesses. When used properly, ...

By BRENDAN KANE

The hidden keys to surviving scale

There are a lot of things that can hurt your business or brand. Most people know the obvious -- competition, product development, reaching customers, driving sales, market and economic conditions. You likely kno...

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Money is not the key to growth.

Almost everyone that I’ve worked with is experiencing this, or has experienced it at some point. Putting more money behind your business doesn’t mean you’re going to grow the business. This is especially true...

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Your industry isn’t boring. It just needs a hook point

What I’m about to say may come as a surprise to a lot of people. There is no such thing as a boring industry. And, there is no industry that is too boring to succeed on digital platforms. Don’t get me wron...

Strategy Sessions With Brendan Kane

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“It slices and it dices”

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“The biggest fishing invention since the hook”

000 hour rule debunked

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

7 different pieces of information

abandoned Google for TikTok and Instagram search.

ABC of marketing

absurdity as a performance driver

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and dark chocolate

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and music are key elements of a viral video

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Be passionate about what you’re selling.

Behavior Design Lab at Stanford University

Behavior equals Motivation

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Communication is math

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Create your offer

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deliver an experience

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Dimash Kudaibergen

Do A Lot Of Drafts

does this work optimally?

doesn’t fit their brand

Dollar Shave Club

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European CHampionship

experience-based format

Facebook Ad Library

factory settings

faded descriptions

far easier time remembering an incomplete task than one that’s completed.

fictional company

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first time author

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

grocery shopping

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

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Jacksonville Jaguars

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Just slightly ahead of our time.

Know when to call for action.

language of social media

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Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

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maximize the impact

McDonald’s McRib

mediocre content

mental shortcuts

million views on YouTube

mission and plan

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

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Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Play To Your Strengths

Pocket Fisherman

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Quality and consistency

Quality over quantity

quarterly marketing

Quiznos Sponge Monkeys

reach audiences

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Read It Out Loud

real goal is attention

reative and be original

reversal of fortune

Salesman of the Century

science of human behavior

scientific approach

seasoned veteran of the publishing industry

Seasons greetings!

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

social marketing

social media content

social networks

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specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

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Twitch streamer Mzkif’s

unexpected punchline

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

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YouTuber Mark Rober

Zeigarnik Effect