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Creating Content For An Important Cause

By BRENDAN KANE

Creating Content For An Important Cause

Do you have a cause that you care deeply about? Are you extremely passionate about your brand and/or business? Your answer might be a resounding “YES.” Sometimes, a passion for a project can blind us to many of ...

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

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1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

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Connection + value = caring.

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factory settings

faded descriptions

far easier time remembering an incomplete task than one that’s completed.

fictional company

figure out ‘what’ you want to say

financial struggle

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From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

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Guardians of the Galaxy

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Hitchhiker Girl

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Humor is subjective.

hypothesis: absurdity

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incorporate positive and genuine sentiments into your content

instant success

Internet crack up

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

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layers and variations

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Lithuanian psychologist

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Malcolm Gladwell

market and economic conditions

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maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

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mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

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organic social media

ower-performing videos

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pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

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popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

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present your content

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provide your viewers with a clear 'why'

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reach audiences

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Read It Out Loud

real goal is attention

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science of human behavior

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seasoned veteran of the publishing industry

Seasons greetings!

secret shortcut

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

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social media content

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social media is all about two-way communication

Social Media Marketing Trends

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social networks

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Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

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There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

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Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

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