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Understanding Algorithms And Content

By Brendan Kane

Understanding Algorithms And Content

A lot of people misunderstand algorithms, and the role they play. Algorithms exist to do one thing, and that’s to give people the content they’re most likely to engage with to keep them on a platform. If you go to ...

How To Engineer Virality

By Brendan Kane

How To Engineer Virality

While speaking at an event recently, I was asked if virality on digital platforms is luck or if it can be engineered. I said that it can be engineered. I also discussed this further during a recent monthly Co...

How I Use One Of The Most Powerful Research Tools

By Brendan Kane

How I Use One Of The Most Powerful Research Tools

One of the greatest misconceptions about the Facebook ad platform is that people only see it as an ad platform. Yes, it’s an ad platform. But, it’s also one of the most powerful research tools available today. I ta...

What I Shared About Content With Influencers

By Brendan Kane

What I Shared About Content With Influencers

I recently shared insight about content and audience growth with a great group of influencers. Each had large offline audiences and small to mid-sized online audiences. I provided strategy and the key tactics I've ...

Creating Content For An Important Cause

By BRENDAN KANE

Creating Content For An Important Cause

Do you have a cause that you care deeply about? Are you extremely passionate about your brand and/or business? Your answer might be a resounding “YES.” Sometimes, a passion for a project can blind us to many of ...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

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far easier time remembering an incomplete task than one that’s completed.

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From Pac-Man to Mario

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Generations Y and Z

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How To Grow Your Brand On Social Media

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Know when to call for action.

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One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

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Paid 'Professional' Rappers To Rap on My Beat

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Pew Research Center Study

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social media is all about two-way communication

Social Media Marketing Trends

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Spark meaningful conversations

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Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

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Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

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There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

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Tom Sawyer by Mark Twain

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Wine Expert Guesses Cheap v. Expensive Wine

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