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9 to Step Outside the Ordinary

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9 to Step Outside the Ordinary

Surprises can transform even the most mundane events into remarkable and unforgettable experiences. From a minor gesture, like an unexpected cupcake on your desk from a kind co-worker, to the extravagant jaw droppe...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

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1956 paper published by cognitive psychologist George A. Miller

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75% of the population comprises people who value facts

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far easier time remembering an incomplete task than one that’s completed.

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Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

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Spark meaningful conversations

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Talk about the benefits

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Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

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three seconds to grab a viewer’s attention

Three-step strategy

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title this piece

Tom Sawyer by Mark Twain

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Total immersion

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Wine Expert Guesses Cheap v. Expensive Wine

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Zeigarnik Effect