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Duolingo has 6.6M followers, find out how 🤔

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Duolingo has 6.6M followers, find out how 🤔

So, let's have a quick chat about the most successful language learning platform on social media right now. Did Duolingo come to mind? Well, you're right! But can you recall the competitor that Duolingo defeated to...

Killing it on TikTok?

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Killing it on TikTok?

TikTok is not only one of the fastest growing social media networks, but one of the fastest growing brands in the world. So it comes as no surprise that brands are looking for ways to capitalize on all that growth....

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

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far easier time remembering an incomplete task than one that’s completed.

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Kids Try Store-Bought vs. Homemade Cookies

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One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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social media is all about two-way communication

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Spark meaningful conversations

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start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

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There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

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unexpected punchline

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versus what they actually need

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visceral sense of tension as new plot elements

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Wine Expert Guesses Cheap v. Expensive Wine

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Zeigarnik Effect