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How to talk to real people

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How to talk to real people

GenZ doesn’t use Google anymore. From instructional videos to product recommendations to virtual apartment tours, GenZ has abandoned Google for TikTok and Instagram search. Does this mean we need to stop googlin...

Strategy Sessions With Brendan Kane

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Book

Popular topics

‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

75% of the population

75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

ABC of marketing

absurdity as a performance driver

adaptive cruise control

advertising content

ancient advertising practices

and dark chocolate

and Dunkin Donuts

and music are key elements of a viral video

and textures of a culture

art and science of making people care

as precisely as possible

attention-grabbers

audience growth

balances authenticity and directness

Barbie and Oppenheimer

Be passionate about what you’re selling.

beat the algorithm

Behavior Design Lab at Stanford University

Behavior equals Motivation

behind the curtain

Bingeable Content

black bean brownie

bland vocabulary

Bluma Zeigarnik

business innovation

business strategy

capitalize on all that growth

cautionary tale

Challenging the audience's expectations

Charli D'Amelio

Cognitive biases

Colin and Samir

Committee Syndrome

Communication algorithm

Communication is math

competitive analysis

competitors’ product

complicated questions

Conan O’Brien

concentrated talent

confirmation bias

confusion directly

Connection + value = caring.

content creation

Content creation channels

content creator

content creators

content for moms

content ideation

content strategy

conversion rate

cookie coffee table

cooking channel

Create a storyline

create content that your audience loves

Create your offer

creative process

Creative Strategies

creativity and talent

Creativity is subjective

Cristiano Ronaldo

cryptocurrencies

cyclical repetition

David and Goliath

decentralized currency

deeper connection

deliver an experience

descriptions of your product

digital advertising

digital business

digital marketing

digital platforms

digital strategy

Dimash Kudaibergen

distinct content nuances

Do A Lot Of Drafts

does this work optimally?

doesn’t fit their brand

Dollar Shave Club

Dr. Julie Smith

Drummond Street

effective content creators

effective storytelling

Eliciting an emotional response

emotional hook point

Emotional resonance

Emphasize emotions

entitled little girl

European CHampionship

excel in social media

experience-based format

Facebook Ad Library

factory settings

faded descriptions

far easier time remembering an incomplete task than one that’s completed.

fictional company

figure out ‘what’ you want to say

financial struggle

first time author

free-throw line

From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

graphic designer

grocery shopping

Guardians of the Galaxy

harnessing human potential

Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

Jacksonville Jaguars

James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

massive audience

maximize the impact

McDonald’s McRib

meaningful connections

Media Storytelling

mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

new content formats

No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

Pocket Fisherman

popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

predictive viral content model

present your content

Primitive Unique Tool

problem solvers

Process Communication Model

product development

professional content-consumers

professional content-producers

professional regular people

proven track record

provide your viewers with a clear 'why'

put in the work

Quality and consistency

Quality over quantity

quarterly marketing

Quiznos Sponge Monkeys

reach audiences

reaching customers

Read It Out Loud

real goal is attention

reative and be original

research and strategy

reversal of fortune

Salesman of the Century

science of human behavior

scientific approach

seasoned veteran of the publishing industry

Seasons greetings!

secret shortcut

sensitive or serious topics

short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

social marketing

social media content

social media goals

social media is all about two-way communication

Social Media Marketing Trends

social media strategy

social networks

social platforms

Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect