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Money is not the key to growth.

Almost everyone that I’ve worked with is experiencing this, or has experienced it at some point. Putting more money behind your business doesn’t mean you’re going to grow the business. This is especially true...

Money is not the key to growth.

By BRENDAN KANE

Money is not the key to growth.

This keeps coming up. Almost everyone that I’ve worked with is experiencing this, or has experienced it at some point. Putting more money behind your business doesn’t mean you’re going to grow the business. ...

Strategy Sessions With Brendan Kane

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000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

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Behavior Design Lab at Stanford University

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Connection + value = caring.

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Do A Lot Of Drafts

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Generations Y and Z

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hypothesis: absurdity

ideation process

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Internet crack up

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James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of social media

layers and variations

legacy advertising practices

lists of all its features

Lithuanian psychologist

Little Red Riding Hood

Malcolm Gladwell

market and economic conditions

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maximize the impact

McDonald’s McRib

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mediocre content

mental shortcuts

million views on YouTube

mission and plan

mysterious guessing game

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No magic formula

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not the features.

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organic social media

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Pew Research Center Study

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Play To Your Strengths

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Quiznos Sponge Monkeys

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real goal is attention

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short-term memory

Showtime Rotisserie

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Sir Alexander Fleming

social advertising

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social media is all about two-way communication

Social Media Marketing Trends

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social networks

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Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

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survivorship bias

t's a profit deal

tactics vs strategy

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Talk about the benefits

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thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

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title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

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what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

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