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Just another motivational video? Not really.

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Just another motivational video? Not really.

When it comes to content, you have approximately three seconds to grab a viewer’s attention. But once you have their attention, you have to make sure you keep it, too. One of the best tools at your disposal is patt...

The science of human behavior

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The science of human behavior

What causes us to do the things that we do? BJ Fogg, founder of Behavior Design Lab at Stanford University, came up with a simple equation to explain human behavior — B=MAP, or Behavior equals Motivation, Abilit...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

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50 People Try to Peel an Egg

7 different pieces of information

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75% of the population comprises people who value facts

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

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Generations Y and Z

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How To Grow Your Brand On Social Media

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Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

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One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

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Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

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social media is all about two-way communication

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Spark meaningful conversations

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Strategy + Implementation = Viral Success

survivorship bias

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tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

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unexpected punchline

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versus what they actually need

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visceral sense of tension as new plot elements

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Wine Expert Guesses Cheap v. Expensive Wine

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YouTuber Mark Rober

Zeigarnik Effect