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Customers want solutions, not features

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Customers want solutions, not features

What are your products’ Hook Points? I’ll tell you what they aren’t — descriptions of your product and lists of all its features. I know. You love your product. You love every little thing that it does, and all ...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

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50 People Try to Peel an Egg

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75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

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Emphasize emotions

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far easier time remembering an incomplete task than one that’s completed.

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

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One Million Followers: How I Built A Massive Social Following In 30 Days

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Paid 'Professional' Rappers To Rap on My Beat

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Pew Research Center Study

Plan your 'how' with intentional execution

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social media is all about two-way communication

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Spark meaningful conversations

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start TikToking

Strategy + Implementation = Viral Success

survivorship bias

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tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

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unstructured message

versus what they actually need

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visceral sense of tension as new plot elements

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what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect