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Your industry isn’t boring. It just needs a hook point

What I’m about to say may come as a surprise to a lot of people. There is no such thing as a boring industry. And, there is no industry that is too boring to succeed on digital platforms. Don’t get me wron...

Strategy Sessions With Brendan Kane

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“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

ABC of marketing

audience growth

Be passionate about what you’re selling.

Bluma Zeigarnik

business innovation

business strategy

Cognitive biases

Communication is math

competitive analysis

complicated questions

Conan O’Brien

concentrated talent

content creator

content strategy

Create your offer

Creativity is subjective

Cristiano Ronaldo

digital advertising

digital business

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Do A Lot Of Drafts

does this work optimally?

Dollar Shave Club

European CHampionship

Facebook Ad Library

fictional company

first time author

Good comedy feels effortless

graphic designer

Hook Point: How to Stand Out in a 3-Second World

How To Grow Your Brand On Social Media

Humor is subjective.

Internet crack up

Know when to call for action.

market and economic conditions

maximize the impact

McDonald’s McRib

mission and plan

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

Play To Your Strengths

Pocket Fisherman

predictable engine to drive sales

present your content

problem solvers

Process Communication Model

product development

proven track record

Quality and consistency

quarterly marketing

reaching customers

Read It Out Loud

Salesman of the Century

seasoned veteran of the publishing industry

sensitive or serious topics

Showtime Rotisserie

Simplicity is key.

social advertising

social marketing

social media content

social networks

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Talk about the benefits

title this piece

unexpected punchline

Zeigarnik Effect