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The science of human behavior

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The science of human behavior

What causes us to do the things that we do? BJ Fogg, founder of Behavior Design Lab at Stanford University, came up with a simple equation to explain human behavior — B=MAP, or Behavior equals Motivation, Abilit...

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Your industry isn’t boring. It just needs a hook point

What I’m about to say may come as a surprise to a lot of people. There is no such thing as a boring industry. And, there is no industry that is too boring to succeed on digital platforms. Don’t get me wron...

Strategy Sessions With Brendan Kane

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