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My Process For Learning From Competitors

By BRENDAN KANE

My Process For Learning From Competitors

My team and I recently shared insight about the importance of competitive analysis with my One Million Views Club private group. Particularly, how we evaluate and learn from competition. It’s a strategy I constantl...

Having Great Aim Is The Fastest Way To Miss

By BRENDAN KANE

Having Great Aim Is The Fastest Way To Miss

There’s a time and place for everything. Choosing the right strategy depending on the situation leads to better results. It sounds so obvious. Yet so often, people are blindly following the advice of “Make su...

The Mistake Of Telling Your Story

By BRENDAN KANE

The Mistake Of Telling Your Story

I want to share with you an insight that I’ve learned from working with a lot of clients. It’s what I’d like to call a “creative assumption,” which is essentially a part of the creative process that most creators o...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

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“The biggest fishing invention since the hook”

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1956 paper published by cognitive psychologist George A. Miller

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

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From Pac-Man to Mario

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Generations Y and Z

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

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McDonald’s McRib

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mission and plan

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No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

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Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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social media is all about two-way communication

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Spark meaningful conversations

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Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

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Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

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There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

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versus what they actually need

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visceral sense of tension as new plot elements

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Wine Expert Guesses Cheap v. Expensive Wine

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