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Want to be the best? Then make sure you test!

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Want to be the best? Then make sure you test!

One of the biggest mistakes I see is companies that don’t test. Sometimes companies will ask us what piece of creative is the best or which angle they should go with for their landing page or advertising content. A...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

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75% of the population comprises people who value facts

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Emphasize emotions

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faded descriptions

far easier time remembering an incomplete task than one that’s completed.

fictional company

figure out ‘what’ you want to say

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From Pac-Man to Mario

generalist principle

Generations Y and Z

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How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

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incorporate positive and genuine sentiments into your content

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Just slightly ahead of our time.

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Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

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layers and variations

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maximize the impact

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mission and plan

mysterious guessing game

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No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

predictive viral content model

present your content

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provide your viewers with a clear 'why'

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reach audiences

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real goal is attention

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short-term memory

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Simplicity is key.

Sir Alexander Fleming

social advertising

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social media goals

social media is all about two-way communication

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social networks

social platforms

Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect