Home
Work with Brendan
Speaking
One Million Followers
Blog
Case Studies
Bio
Contact
Blog
All topics
“It slices and it dices”
“Set it and forget it”
“The biggest fishing invention since the hook”
@drjuliesmith
@Laniegardner
000 hour rule debunked
10
10.000
100M followers
1956 paper published by cognitive psychologist George A. Miller
4 billion
4th of July
7 different pieces of information
7-second
84 million
90 million
Aaron Sorkin
ABC of marketing
Ability
abstract
absurd visuals
absurdity as a performance driver
actions items
adaptive cruise control
ads
advertising
advertising content
Alderaan
algorithm
algorithms
analytics
ancient advertising practices
and a Prompt
and Bon Jovi
Anton Chekhov
apple
artist
Artists
as precisely as possible
attention
attention-grabbers
audience
audience growth
B=MAP
Baby Bear
back pain
balances authenticity and directness
Bangladeshi
Be passionate about what you’re selling.
behavior
Behavior Design Lab at Stanford University
Behavior equals Motivation
behind the curtain
Ben Deen
BeReal
Betamax
beverage
Beyoncé
Big Pumpkin
Bill Gates
BJ Fogg
black box
blenders
BlendTec
Blockbuster
blueprint
Bluma Zeigarnik
Bono
Book
Boost Bear
boring
brand
branding
brands
breakfast
budget
Burger King
Business
business innovation
business strategy
businesses
call-to-action
camping gear
Candy company
capitalize on all that growth
causes
cautionary tale
chacritmedia
channel
Charli D'Amelio
Cheap
clickbait
cliffhangers
coca cola
Cognitive biases
coke
Colin and Samir
comedy
Communication
Communication is math
competition
competitive analysis
competitors’ product
complicated questions
Conan O’Brien
concentrated talent
confusion directly
connections
content
content creation
content creator
content creators
content for moms
content ideation
content strategy
conversion rate
corn kid
counts
crack jokes
Create your offer
creative
creative process
creatives
creativity
Creativity is subjective
Cristiano Ronaldo
cryptocurrencies
CTA
customers
cyclical repetition
data
David and Goliath
Death Star
decentralized
decentralized currency
deeper level
deliver an experience
descriptions of your product
designer
Designers
detective work
digital
digital advertising
digital business
digital marketing
digital platforms
digital strategy
Dimash Kudaibergen
disassembled
disciplines
display ads
Do A Lot Of Drafts
does this work optimally?
doesn’t fit their brand
Dollar Shave Club
Don’t preach
driving sales
Drummond Street
Duolingo
easy wins
ecommerce
effective content creators
ego-gratifying
emotional hook point
engagement
entitled little girl
Esquire
Euro 2020
European CHampionship
events
expectations
experience
experience-based format
Experienced
experiment
expert
Facebook
Facebook Ad Library
far easier time remembering an incomplete task than one that’s completed.
fast
Father’s Day
Feel Your Soul
few stones
fictional company
Final Draft
financial struggle
first time author
Fiverr
Fivver
flyers
followers
following
Food Theory
format
Fun Facts
funny
Gardner
GenZ
go viral
goal
Goldilocks
Good comedy feels effortless
GQ
graphic artist
graphic designer
great
Greek drama
grow business
Growth
guidelines
hack
Hallelujah
Hashtags
hilarious meme
home invasion
Honesty
hook
Hook Point
Hook Point: How to Stand Out in a 3-Second World
Hook Points
hookpoint
horse
How To Grow Your Brand On Social Media
hubris
human behavior
humor
Humor is subjective.
hypersensitive
hypothesis: absurdity
Ideas
ideation process
implementation
Indian Food
influencers
innovation
Instagram
instant success
Internet crack up
invasion
iPod
iterable
Jacksonville Jaguars
James Bond film
Jaxwritessongs
Jeff Buckley
Jeff King
Jenga Effect
k.d. lang
Keep It Simple
Kentucky Derby
key takeaway
kidding around
Know when to call for action.
Korean version
Labor Day
Lakers
landing page
language
language of social media
laugh
layers and variations
LeBron
LeBron James
Length Matters
Leonard Cohen
Lessons
lists of all its features
Lithuanian psychologist
Little Red Riding Hood
little trick
Lizzo
logo
London
long videos
Ludwig
Luke Skywalker
Malcolm Gladwell
Mark Rothko
market and economic conditions
marketing
massive audience
masterclass
maximize the impact
McDonald’s McRib
media
mediocre content
Medium article
medium blog
Memorial Day
memory
mental shortcuts
methodology
Microsoft
million views
million views on YouTube
mindset shift
mission and plan
monetization
money
Mother’s Day
Motivation
motivational
MP3 player
music
Mzkif
Netflix
new content formats
new product
new viewers
NFL
NFLShop.com
niche audience
no bad ideas
No magic formula
no one size fits all solution
non-viral
not the features.
numbers
oddvertising
One Million Followers
One Million Followers: How I Built A Massive Social Following In 30 Days
online sales
online success
optimized
organic social media
Others
ower-performing videos
Paid 'Professional' Rappers To Rap on My Beat
pain points
pattern
pattern interruption
patterns
Paul McCartney
PCM
Pentatonix
performers
peripeteia
personalities
pitch
pitches
Plane crash
platforms
Play To Your Strengths
Playstation
plucky upstart
Pocket Fisherman
point
poking fun
popular channels
popularity
population
porridge
potential pain point
PR
predictable engine to drive sales
predictive viral content model
present your content
Primitive Unique Tool
priorities
problem solvers
problems
Process Communication Model
product development
products
professional content-consumers
professional content-producers
professional regular people
promotion
Prompt
proven track record
Publishing
put in the work
quality
Quality and consistency
Quality over quantity
quarterly marketing
Questions
Quiznos Sponge Monkeys
reaching customers
Read It Out Loud
reative and be original
Reddit
research
retail
revenue
reversal of fortune
roller skates
Ron Popeil
ronaldo
Ryanair
safe
sales language
Salesman of the Century
Scale
scaling
science
science of human behavior
scientific approach
screenwriters
Script
seasoned veteran of the publishing industry
Seasons greetings!
secret hack
sensitive or serious topics
shark tank
short-term memory
Showtime Rotisserie
simple
simple answer
Simplicity is key.
skeleton
skincare
skippable ads
slingshot
smashes
social
social ads
social advertising
social growth
social marketing
social media
social media content
social networks
social platforms
soothing
speaking
specific expertise
Squid Game
St. Patrick’s Day
stand out
Starburst
Steph Strings
storytelling
strategy
Strategy + Implementation = Viral Success
strategy first
subjective
success
suck at social
swimming pool
systemic
t's a profit deal
tactics vs strategy
Talent isn’t enough
Talk about the benefits
target customer
task retention
teach.
technology
tension
terrible story
test
testing
The Beatles
theoretical
There is no shortcut
thirty-second video
three bears
three seconds to grab a viewer’s attention
tick
tiktok
TikTok lawyer Erika Kullberg
Tim Tebow
time
Title
title this piece
too big to fail
traffic source
traffic source driving
trend
truth
Twitch streamer Mzkif’s
uncreative
underdog
unexpected punchline
unicorn
unify
Unify 2020
unique self
Unlearn
unstructured message
Usain Bolt
V8 engine
vandalism
Vans shoes
Veg-O-Matic
vendors
versus what they actually need
VHS
video
Video Script
videos
viral
viral content
viral hit
viral successes
Viral Trends
viral video
viral videos
Virality
visceral sense of tension as new plot elements
vision
Watchfinder
weird
what the customer wants
wheel
Will It Blend?
Will Paterson
woods
word of mouth
world’s largest
wristwatches
writers
Yahoo
Youtube
YouTube feed
YouTube Shorts
YouTube video
YouTuber
YouTuber Mark Rober
YouTubers
Zeigarnik Effect
Load More
All topics
“It slices and it dices”
“Set it and forget it”
“The biggest fishing invention since the hook”
@drjuliesmith
@Laniegardner
000 hour rule debunked
10
10.000
100M followers
1956 paper published by cognitive psychologist George A. Miller
4 billion
4th of July
7 different pieces of information
7-second
84 million
90 million
Aaron Sorkin
ABC of marketing
Ability
abstract
absurd visuals
absurdity as a performance driver
actions items
adaptive cruise control
ads
advertising
advertising content
Alderaan
algorithm
algorithms
analytics
ancient advertising practices
and a Prompt
and Bon Jovi
Anton Chekhov
apple
artist
Artists
as precisely as possible
attention
attention-grabbers
audience
audience growth
B=MAP
Baby Bear
back pain
balances authenticity and directness
Bangladeshi
Be passionate about what you’re selling.
behavior
Behavior Design Lab at Stanford University
Behavior equals Motivation
behind the curtain
Ben Deen
BeReal
Betamax
beverage
Beyoncé
Big Pumpkin
Bill Gates
BJ Fogg
black box
blenders
BlendTec
Blockbuster
blueprint
Bluma Zeigarnik
Bono
Book
Boost Bear
boring
brand
branding
brands
breakfast
budget
Burger King
Business
business innovation
business strategy
businesses
call-to-action
camping gear
Candy company
capitalize on all that growth
causes
cautionary tale
chacritmedia
channel
Charli D'Amelio
Cheap
clickbait
cliffhangers
coca cola
Cognitive biases
coke
Colin and Samir
comedy
Communication
Communication is math
competition
competitive analysis
competitors’ product
complicated questions
Conan O’Brien
concentrated talent
confusion directly
connections
content
content creation
content creator
content creators
content for moms
content ideation
content strategy
conversion rate
corn kid
counts
crack jokes
Create your offer
creative
creative process
creatives
creativity
Creativity is subjective
Cristiano Ronaldo
cryptocurrencies
CTA
customers
cyclical repetition
data
David and Goliath
Death Star
decentralized
decentralized currency
deeper level
deliver an experience
descriptions of your product
designer
Designers
detective work
digital
digital advertising
digital business
digital marketing
digital platforms
digital strategy
Dimash Kudaibergen
disassembled
disciplines
display ads
Do A Lot Of Drafts
does this work optimally?
doesn’t fit their brand
Dollar Shave Club
Don’t preach
driving sales
Drummond Street
Duolingo
easy wins
ecommerce
effective content creators
ego-gratifying
emotional hook point
engagement
entitled little girl
Esquire
Euro 2020
European CHampionship
events
expectations
experience
experience-based format
Experienced
experiment
expert
Facebook
Facebook Ad Library
far easier time remembering an incomplete task than one that’s completed.
fast
Father’s Day
Feel Your Soul
few stones
fictional company
Final Draft
financial struggle
first time author
Fiverr
Fivver
flyers
followers
following
Food Theory
format
Fun Facts
funny
Gardner
GenZ
go viral
goal
Goldilocks
Good comedy feels effortless
GQ
graphic artist
graphic designer
great
Greek drama
grow business
Growth
guidelines
hack
Hallelujah
Hashtags
hilarious meme
home invasion
Honesty
hook
Hook Point
Hook Point: How to Stand Out in a 3-Second World
Hook Points
hookpoint
horse
How To Grow Your Brand On Social Media
hubris
human behavior
humor
Humor is subjective.
hypersensitive
hypothesis: absurdity
Ideas
ideation process
implementation
Indian Food
influencers
innovation
Instagram
instant success
Internet crack up
invasion
iPod
iterable
Jacksonville Jaguars
James Bond film
Jaxwritessongs
Jeff Buckley
Jeff King
Jenga Effect
k.d. lang
Keep It Simple
Kentucky Derby
key takeaway
kidding around
Know when to call for action.
Korean version
Labor Day
Lakers
landing page
language
language of social media
laugh
layers and variations
LeBron
LeBron James
Length Matters
Leonard Cohen
Lessons
lists of all its features
Lithuanian psychologist
Little Red Riding Hood
little trick
Lizzo
logo
London
long videos
Ludwig
Luke Skywalker
Malcolm Gladwell
Mark Rothko
market and economic conditions
marketing
massive audience
masterclass
maximize the impact
McDonald’s McRib
media
mediocre content
Medium article
medium blog
Memorial Day
memory
mental shortcuts
methodology
Microsoft
million views
million views on YouTube
mindset shift
mission and plan
monetization
money
Mother’s Day
Motivation
motivational
MP3 player
music
Mzkif
Netflix
new content formats
new product
new viewers
NFL
NFLShop.com
niche audience
no bad ideas
No magic formula
no one size fits all solution
non-viral
not the features.
numbers
oddvertising
One Million Followers
One Million Followers: How I Built A Massive Social Following In 30 Days
online sales
online success
optimized
organic social media
Others
ower-performing videos
Paid 'Professional' Rappers To Rap on My Beat
pain points
pattern
pattern interruption
patterns
Paul McCartney
PCM
Pentatonix
performers
peripeteia
personalities
pitch
pitches
Plane crash
platforms
Play To Your Strengths
Playstation
plucky upstart
Pocket Fisherman
point
poking fun
popular channels
popularity
population
porridge
potential pain point
PR
predictable engine to drive sales
predictive viral content model
present your content
Primitive Unique Tool
priorities
problem solvers
problems
Process Communication Model
product development
products
professional content-consumers
professional content-producers
professional regular people
promotion
Prompt
proven track record
Publishing
put in the work
quality
Quality and consistency
Quality over quantity
quarterly marketing
Questions
Quiznos Sponge Monkeys
reaching customers
Read It Out Loud
reative and be original
Reddit
research
retail
revenue
reversal of fortune
roller skates
Ron Popeil
ronaldo
Ryanair
safe
sales language
Salesman of the Century
Scale
scaling
science
science of human behavior
scientific approach
screenwriters
Script
seasoned veteran of the publishing industry
Seasons greetings!
secret hack
sensitive or serious topics
shark tank
short-term memory
Showtime Rotisserie
simple
simple answer
Simplicity is key.
skeleton
skincare
skippable ads
slingshot
smashes
social
social ads
social advertising
social growth
social marketing
social media
social media content
social networks
social platforms
soothing
speaking
specific expertise
Squid Game
St. Patrick’s Day
stand out
Starburst
Steph Strings
storytelling
strategy
Strategy + Implementation = Viral Success
strategy first
subjective
success
suck at social
swimming pool
systemic
t's a profit deal
tactics vs strategy
Talent isn’t enough
Talk about the benefits
target customer
task retention
teach.
technology
tension
terrible story
test
testing
The Beatles
theoretical
There is no shortcut
thirty-second video
three bears
three seconds to grab a viewer’s attention
tick
tiktok
TikTok lawyer Erika Kullberg
Tim Tebow
time
Title
title this piece
too big to fail
traffic source
traffic source driving
trend
truth
Twitch streamer Mzkif’s
uncreative
underdog
unexpected punchline
unicorn
unify
Unify 2020
unique self
Unlearn
unstructured message
Usain Bolt
V8 engine
vandalism
Vans shoes
Veg-O-Matic
vendors
versus what they actually need
VHS
video
Video Script
videos
viral
viral content
viral hit
viral successes
Viral Trends
viral video
viral videos
Virality
visceral sense of tension as new plot elements
vision
Watchfinder
weird
what the customer wants
wheel
Will It Blend?
Will Paterson
woods
word of mouth
world’s largest
wristwatches
writers
Yahoo
Youtube
YouTube feed
YouTube Shorts
YouTube video
YouTuber
YouTuber Mark Rober
YouTubers
Zeigarnik Effect
Strategy Sessions With Brendan Kane
View more
NEWSLETTER SIGN UP
Get the latest from Brendan directly in your email box!
Most popular
1
It’s Not A Headline, It’s A Hook Point
2
How We Approach Facebook Advertising
3
The Truth About Content
4
Jeff King – Interview by Brendan Kane
5
Algorithms And Content On Social Platforms
Popular topics
“It slices and it dices”
“Set it and forget it”
“The biggest fishing invention since the hook”
@drjuliesmith
@Laniegardner
000 hour rule debunked
10
10.000
100M followers
1956 paper published by cognitive psychologist George A. Miller
4 billion
4th of July
7 different pieces of information
7-second
84 million
90 million
Aaron Sorkin
ABC of marketing
Ability
abstract
absurd visuals
absurdity as a performance driver
actions items
adaptive cruise control
ads
advertising
advertising content
Alderaan
algorithm
algorithms
analytics
ancient advertising practices
and a Prompt
and Bon Jovi
Anton Chekhov
apple
artist
Artists
as precisely as possible
attention
attention-grabbers
audience
audience growth
B=MAP
Baby Bear
back pain
balances authenticity and directness
Bangladeshi
Be passionate about what you’re selling.
behavior
Behavior Design Lab at Stanford University
Behavior equals Motivation
behind the curtain
Ben Deen
BeReal
Betamax
beverage
Beyoncé
Big Pumpkin
Bill Gates
BJ Fogg
black box
blenders
BlendTec
Blockbuster
blueprint
Bluma Zeigarnik
Bono
Book
Boost Bear
boring
brand
branding
brands
breakfast
budget
Burger King
Business
business innovation
business strategy
businesses
call-to-action
camping gear
Candy company
capitalize on all that growth
causes
cautionary tale
chacritmedia
channel
Charli D'Amelio
Cheap
clickbait
cliffhangers
coca cola
Cognitive biases
coke
Colin and Samir
comedy
Communication
Communication is math
competition
competitive analysis
competitors’ product
complicated questions
Conan O’Brien
concentrated talent
confusion directly
connections
content
content creation
content creator
content creators
content for moms
content ideation
content strategy
conversion rate
corn kid
counts
crack jokes
Create your offer
creative
creative process
creatives
creativity
Creativity is subjective
Cristiano Ronaldo
cryptocurrencies
CTA
customers
cyclical repetition
data
David and Goliath
Death Star
decentralized
decentralized currency
deeper level
deliver an experience
descriptions of your product
designer
Designers
detective work
digital
digital advertising
digital business
digital marketing
digital platforms
digital strategy
Dimash Kudaibergen
disassembled
disciplines
display ads
Do A Lot Of Drafts
does this work optimally?
doesn’t fit their brand
Dollar Shave Club
Don’t preach
driving sales
Drummond Street
Duolingo
easy wins
ecommerce
effective content creators
ego-gratifying
emotional hook point
engagement
entitled little girl
Esquire
Euro 2020
European CHampionship
events
expectations
experience
experience-based format
Experienced
experiment
expert
Facebook
Facebook Ad Library
far easier time remembering an incomplete task than one that’s completed.
fast
Father’s Day
Feel Your Soul
few stones
fictional company
Final Draft
financial struggle
first time author
Fiverr
Fivver
flyers
followers
following
Food Theory
format
Fun Facts
funny
Gardner
GenZ
go viral
goal
Goldilocks
Good comedy feels effortless
GQ
graphic artist
graphic designer
great
Greek drama
grow business
Growth
guidelines
hack
Hallelujah
Hashtags
hilarious meme
home invasion
Honesty
hook
Hook Point
Hook Point: How to Stand Out in a 3-Second World
Hook Points
hookpoint
horse
How To Grow Your Brand On Social Media
hubris
human behavior
humor
Humor is subjective.
hypersensitive
hypothesis: absurdity
Ideas
ideation process
implementation
Indian Food
influencers
innovation
Instagram
instant success
Internet crack up
invasion
iPod
iterable
Jacksonville Jaguars
James Bond film
Jaxwritessongs
Jeff Buckley
Jeff King
Jenga Effect
k.d. lang
Keep It Simple
Kentucky Derby
key takeaway
kidding around
Know when to call for action.
Korean version
Labor Day
Lakers
landing page
language
language of social media
laugh
layers and variations
LeBron
LeBron James
Length Matters
Leonard Cohen
Lessons
lists of all its features
Lithuanian psychologist
Little Red Riding Hood
little trick
Lizzo
logo
London
long videos
Ludwig
Luke Skywalker
Malcolm Gladwell
Mark Rothko
market and economic conditions
marketing
massive audience
masterclass
maximize the impact
McDonald’s McRib
media
mediocre content
Medium article
medium blog
Memorial Day
memory
mental shortcuts
methodology
Microsoft
million views
million views on YouTube
mindset shift
mission and plan
monetization
money
Mother’s Day
Motivation
motivational
MP3 player
music
Mzkif
Netflix
new content formats
new product
new viewers
NFL
NFLShop.com
niche audience
no bad ideas
No magic formula
no one size fits all solution
non-viral
not the features.
numbers
oddvertising
One Million Followers
One Million Followers: How I Built A Massive Social Following In 30 Days
online sales
online success
optimized
organic social media
Others
ower-performing videos
Paid 'Professional' Rappers To Rap on My Beat
pain points
pattern
pattern interruption
patterns
Paul McCartney
PCM
Pentatonix
performers
peripeteia
personalities
pitch
pitches
Plane crash
platforms
Play To Your Strengths
Playstation
plucky upstart
Pocket Fisherman
point
poking fun
popular channels
popularity
population
porridge
potential pain point
PR
predictable engine to drive sales
predictive viral content model
present your content
Primitive Unique Tool
priorities
problem solvers
problems
Process Communication Model
product development
products
professional content-consumers
professional content-producers
professional regular people
promotion
Prompt
proven track record
Publishing
put in the work
quality
Quality and consistency
Quality over quantity
quarterly marketing
Questions
Quiznos Sponge Monkeys
reaching customers
Read It Out Loud
reative and be original
Reddit
research
retail
revenue
reversal of fortune
roller skates
Ron Popeil
ronaldo
Ryanair
safe
sales language
Salesman of the Century
Scale
scaling
science
science of human behavior
scientific approach
screenwriters
Script
seasoned veteran of the publishing industry
Seasons greetings!
secret hack
sensitive or serious topics
shark tank
short-term memory
Showtime Rotisserie
simple
simple answer
Simplicity is key.
skeleton
skincare
skippable ads
slingshot
smashes
social
social ads
social advertising
social growth
social marketing
social media
social media content
social networks
social platforms
soothing
speaking
specific expertise
Squid Game
St. Patrick’s Day
stand out
Starburst
Steph Strings
storytelling
strategy
Strategy + Implementation = Viral Success
strategy first
subjective
success
suck at social
swimming pool
systemic
t's a profit deal
tactics vs strategy
Talent isn’t enough
Talk about the benefits
target customer
task retention
teach.
technology
tension
terrible story
test
testing
The Beatles
theoretical
There is no shortcut
thirty-second video
three bears
three seconds to grab a viewer’s attention
tick
tiktok
TikTok lawyer Erika Kullberg
Tim Tebow
time
Title
title this piece
too big to fail
traffic source
traffic source driving
trend
truth
Twitch streamer Mzkif’s
uncreative
underdog
unexpected punchline
unicorn
unify
Unify 2020
unique self
Unlearn
unstructured message
Usain Bolt
V8 engine
vandalism
Vans shoes
Veg-O-Matic
vendors
versus what they actually need
VHS
video
Video Script
videos
viral
viral content
viral hit
viral successes
Viral Trends
viral video
viral videos
Virality
visceral sense of tension as new plot elements
vision
Watchfinder
weird
what the customer wants
wheel
Will It Blend?
Will Paterson
woods
word of mouth
world’s largest
wristwatches
writers
Yahoo
Youtube
YouTube feed
YouTube Shorts
YouTube video
YouTuber
YouTuber Mark Rober
YouTubers
Zeigarnik Effect
Newsletter Sign Up
Get the latest from Brendan directly in your email box!
Submit
