Let’s face it. Communication is hard enough face to face, and exponentially more difficult in 45 second videos. We can carefully craft a message or draft a newsletter like the one you’re reading, and it just falls flat with the receiver.
At Hook Point, we like to say we’re about the “art and science of making people care.” And one of the ways we make people care is by understanding how people process information. Studies show that 75% of the population prefers to communicate through fun, facts, and feelings. If we want to make people care at scale, then we have to engineer our message to hit those three targets.
So let’s break it down:
Fun: Who doesn’t love to have a good time? Social media is the perfect playground for sharing entertaining content. Whether it’s humorous memes, silly videos, or playful GIFs, there’s plenty of fun to be had on your feed. By adding a bit of humor to your posts, you can humanize your message and build a more personal connection with your audience. Did you know that 20% of people respond well to humor, excitement, and the lighter side of content? They love playful, cool, and exciting ideas, and they react quickly when they see something they like.
Facts: For the 25% of you who want the cold, hard facts, we’ve got you covered. You want to know the who, what, when, where, and why, and we won’t sugarcoat it. No need to tell you how to feel, you want options, time frames, and details. Sharing interesting facts and statistics related to your industry can help establish you as an authority and provide value to your followers. Keep your posts short and sweet, and use eye-catching visuals to grab your attention.
Feelings: Emotions are a powerful force on social media. Harness the power of effective storytelling to evoke positive emotions and create a sense of community among your followers. It’s worth noting that about 30% of people have a communication style that is feelings and emotion-based. With this group, it’s all about the effect on the viewer—how did your content move them?
Putting it all together: The key to creating engaging social media content is to find a balance between fun, facts, and feelings. By mixing these elements in your posts, you can keep your audience engaged and build a stronger connection with them. So let’s get out there and create some content that’s fun, factual, and full of feeling!
Want help with your social media strategy? Connect 1-on-1 with Brendan’s team here to see if we are the right fit to work together.