Ever found yourself marveling at how effortlessly some social media content seems to steal the spotlight? Let’s spill the beans – it’s not as breezy as it appears! Sure, Faith’s Fresh might make getting 16.5 million views for frying pickles look like child’s play, but the reality is that crafting visually captivating, intriguing, and well-polished content calls for certain skills that aren’t innate to everyone.
But fear not! Armed with the right tools and techniques, you can whip up engrossing content that seizes your audience’s attention. Here are two micro skills that can turbocharge your content creation prowess.
First in line, video editing techniques. With the power of video editing software, you can fine-tune your footage by cutting, splicing, and sprinkling in custom elements such as titles, effects, and soundtracks. Familiarizing yourself with the software and its functionalities may demand some patience, but the upshot will be top-notch content your viewers can’t resist. Bear in mind, video editing aptitude isn’t inborn, so cut yourself some slack and keep practicing – it’ll get easier with time.
Next, we have the knack of mastering video cadence – the pacing and rhythm of your content. It’s easy to miss this one. No one watches a video and muses, “what splendid pacing!” Nevertheless, if the pacing is out of tune, you end up with a tedious or bafflingly hurried video. To conquer this micro skill, focus on the little things. By assigning a different tempo to a specific scene or moment, you can employ video cuts, facial expressions, and music to emphasize and deliberately steer your audience’s attention. Mindful practice is crucial to sculpting cadence that crafts micro-tension, and it’s definitely worth toying with to nail the ideal pacing for each video or scene.
So, banish any trepidation about tackling the competition on social media. With these skills at your disposal and a touch of perseverance, you’ll be producing show-stopping content before you know it.
Want help with your social media strategy? Connect 1-on-1 with Brendan’s team here to see if we are the right fit to work together.