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Have you ever seen a microwave commercial?

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Have you ever seen a microwave commercial?

Recently, this TikTok video went viral with 6.4 million views: When you suddenly realize you've never seen a microwave commercial. It worked on several levels, but two questions emerged: Have you never seen a micro...

The Hook Point that made the iPod

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The Hook Point that made the iPod

This week, I want to take you all the way back to the early 2000’s to talk about the launch of one of Apple’s biggest products. No, not the iPhone – before that. That’s right – I want to talk about the iPod. ...

By BRENDAN KANE

“We spent $20,000 on branding and it got us nowhere”

Good branding should always “disappear.” Yes, I said it. You probably think I’m losing it. So let me explain! Let’s start with some context. Branding has a clear role for many businesses. When used properly, ...

Strategy Sessions With Brendan Kane

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Talk about the benefits

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