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The Mistake Of Telling Your Story

By BRENDAN KANE

The Mistake Of Telling Your Story

I want to share with you an insight that I’ve learned from working with a lot of clients. It’s what I’d like to call a “creative assumption,” which is essentially a part of the creative process that most creators o...

The Truth About Most Digital Strategies Online

By BRENDAN KANE

The Truth About Most Digital Strategies Online

99.9% of the advice and tips that you’ll find when it comes to digital content and social media strategies are getting it wrong. Think that’s crazy? Hear me out. How many times have you seen “gurus” telling y...

The Science Of Standing Out

By BRENDAN KANE

The Science Of Standing Out

There’s a science to standing out. That’s good news and bad news at the same time. It all depends on what you’re trying to achieve. If your end goal is ultimately “to be different,” then there’s good news. The s...

When To Start Monetizing Your Audience

By BRENDAN KANE

When To Start Monetizing Your Audience

One of the questions I am constantly asked is, “Brendan, when can I start monetizing my social following?” It’s a great question, and the answer may come as a surprise: Right now. Even if you’re just startin...

You Have My Attention…

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You Have My Attention…

I want to tell you what I know about you. I know that you are getting up every day to take care of yourself and your families the best way you can do. You’re not letting fear, uncertainty, or challenges take ...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

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From Pac-Man to Mario

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Generations Y and Z

Good comedy feels effortless

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Guardians of the Galaxy

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Hitchhiker Girl

How To Grow Your Brand On Social Media

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hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

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Little Red Riding Hood

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One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

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Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

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social media is all about two-way communication

Social Media Marketing Trends

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social networks

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Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

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visceral sense of tension as new plot elements

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Wine Expert Guesses Cheap v. Expensive Wine

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YouTuber Mark Rober

Zeigarnik Effect