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Stir Up Some Emotion with Your Content

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Stir Up Some Emotion with Your Content

Ditching the safe route can do wonders for your content. Need proof? Watch this eye-opening video that poses an intriguing question: Can you even hum a few notes from a Marvel movie soundtrack? In the vid...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

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75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

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Do A Lot Of Drafts

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Emphasize emotions

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

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From Pac-Man to Mario

generalist principle

Generations Y and Z

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Guardians of the Galaxy

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Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

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layers and variations

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Little Red Riding Hood

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mysterious guessing game

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not the features.

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One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

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Pre-Visualize the Perfect Effect

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short-term memory

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Simplicity is key.

Sir Alexander Fleming

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social media is all about two-way communication

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Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect