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Want to hear a terrible story?

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Want to hear a terrible story?

Let’s talk about an interesting point that often gets overlooked by all kinds of businesses, both established and new. Do you have a landing page? Maybe you’re using your Instagram as your “home page?” And of co...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

75% of the population

75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

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Be passionate about what you’re selling.

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Behavior equals Motivation

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Cognitive biases

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Do A Lot Of Drafts

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Emphasize emotions

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

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From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

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grocery shopping

Guardians of the Galaxy

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Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

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James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

language of social media

layers and variations

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Little Red Riding Hood

Malcolm Gladwell

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One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

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reative and be original

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Seasons greetings!

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Simplicity is key.

Sir Alexander Fleming

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social media is all about two-way communication

Social Media Marketing Trends

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Spark meaningful conversations

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St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

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unstructured message

versus what they actually need

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visceral sense of tension as new plot elements

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Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect