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No magic formula

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No magic formula

I’m going to let you in on a little secret… there’s no secret hack to social media growth. Really? Yes, really. There’s no magic hashtag, no precise number of posts you have to do a day, no special time of day t...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

11 billion views

1956 paper published by cognitive psychologist George A. Miller

1983 Panasonic Microwave Oven Commercial

50 People Try to Peel an Egg

7 different pieces of information

75% of the population

75% of the population comprises people who value facts

abandoned Google for TikTok and Instagram search.

ABC of marketing

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Barbie and Oppenheimer

Be passionate about what you’re selling.

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Behavior Design Lab at Stanford University

Behavior equals Motivation

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Challenging the audience's expectations

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Cognitive biases

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Communication is math

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Conan O’Brien

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Connection + value = caring.

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Do A Lot Of Drafts

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doesn’t fit their brand

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Emotional resonance

Emphasize emotions

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far easier time remembering an incomplete task than one that’s completed.

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figure out ‘what’ you want to say

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From Pac-Man to Mario

generalist principle

Generations Y and Z

Good comedy feels effortless

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Guardians of the Galaxy

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Hitchhiker Girl

How To Grow Your Brand On Social Media

Humor is subjective.

hypothesis: absurdity

ideation process

incorporate positive and genuine sentiments into your content

instant success

Internet crack up

Jacksonville Jaguars

James Bond film

Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

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layers and variations

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Little Red Riding Hood

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maximize the impact

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mediocre content

mental shortcuts

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mission and plan

mysterious guessing game

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No magic formula

no one size fits all solution

not the features.

One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

organic social media

ower-performing videos

Paid 'Professional' Rappers To Rap on My Beat

pattern interruption

Pew Research Center Study

Plan your 'how' with intentional execution

Planet of the Apes

Play To Your Strengths

Pocket Fisherman

popular channels

potential pain point

Pre-Visualize the Perfect Effect

predictable engine to drive sales

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present your content

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provide your viewers with a clear 'why'

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Quality and consistency

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Quiznos Sponge Monkeys

reach audiences

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Read It Out Loud

real goal is attention

reative and be original

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Seasons greetings!

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short-term memory

Showtime Rotisserie

Simplicity is key.

Sir Alexander Fleming

social advertising

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social media goals

social media is all about two-way communication

Social Media Marketing Trends

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social networks

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Spark meaningful conversations

specific expertise

St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

traffic source driving

Twitch streamer Mzkif’s

unexpected punchline

unity of action

unstructured message

versus what they actually need

viral successes

visceral sense of tension as new plot elements

weird sense of humor

what the customer wants

Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect