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Are You Using the Right Mix of Content to Engage Your Audience? 🤪 🤓 🥹

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Are You Using the Right Mix of Content to Engage Your Audience? 🤪 🤓 🥹

Let’s face it. Communication is hard enough face to face, and exponentially more difficult in 45 second videos. We can carefully craft a message or draft a newsletter like the one you’re reading, and it jus...

Becoming a better communicator with PCM

By BRENDAN KANE

Becoming a better communicator with PCM

For this week’s newsletter, I wanted to highlight how useful a communication tool my team and I use, called the Process Communication Model, can be in growing your business. And who better to talk to than Jeff King...

I wish I could connect with you

By BRENDAN KANE

I wish I could connect with you

You and I may not always see eye to eye. However, I’m sure you have plenty of people in your life who you DO see eye to eye with and who you love sharing yourself with. Ever wonder why that’s the case? The...

Strategy Sessions With Brendan Kane

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‘Rough Draft' to 'Epic'

“feel-good” content

“It slices and it dices”

“Set it and forget it”

“The biggest fishing invention since the hook”

000 hour rule debunked

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1956 paper published by cognitive psychologist George A. Miller

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far easier time remembering an incomplete task than one that’s completed.

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hypothesis: absurdity

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Internet crack up

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Just slightly ahead of our time.

Kids Try Famous Video Game Food

Kids Try Store-Bought vs. Homemade Cookies

Know when to call for action.

language of a platform

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layers and variations

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One Million Followers

One Million Followers: How I Built A Massive Social Following In 30 Days

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Paid 'Professional' Rappers To Rap on My Beat

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Pew Research Center Study

Plan your 'how' with intentional execution

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social media is all about two-way communication

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Spark meaningful conversations

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St. Patrick’s Day

start TikToking

Strategy + Implementation = Viral Success

survivorship bias

t's a profit deal

tactics vs strategy

Talent isn’t enough

Talk about the benefits

target customer

Ted Lasso Effect

that drive virality

The Curiosity Gap

The Generalist Approach

The Great Chicken War

the_hand_doctor

There is no shortcut

thirty-second video

three seconds to grab a viewer’s attention

Three-step strategy

TikTok lawyer Erika Kullberg

title this piece

Tom Sawyer by Mark Twain

too big to fail

Total immersion

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visceral sense of tension as new plot elements

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Wine Expert Guesses Cheap v. Expensive Wine

world’s largest

YouTuber Mark Rober

Zeigarnik Effect